Create and send

Automated flows

Respond to customer behavior with timed, connected actions.

How flows work

A flow starts with a trigger and moves each enrolled contact through connected actions. Contacts can wait, receive email, branch based on data, or call an external webhook.

Triggers

Start flows from customer events, list membership, or manual enrollment. Event triggers can use properties such as plan, product, value, or currency to narrow who enters.

Actions

Send emailDeliver a saved or flow-specific message.WaitPause before the next step.BranchChoose a path from contact or event data.WebhookPOST to an external URL with retries.

Activate a flow

Save and review the full graph before activation. Active flows accept new enrollments; pausing stops new work while preserving the flow and its reporting.

Test the path first

Use a test contact and a short delay to confirm content, conditions, and external webhook responses before activating a production flow.

Everything on this page is available from code too — triggers, waits, and branches as a list of steps. See the Flows API.