Analytics
What happened, and what it was worth
Delivery, engagement and revenue reporting across campaigns, flows and transactional streams — including the events you send us, so a number can be tied back to what a customer actually did.
The problem
Open rates flatter and click rates mislead. The question worth answering is whether the message changed behaviour, and most email reporting can't see behaviour at all.
Every stream in one view
Campaigns, automated flows and transactional sends report side by side, so a drop in delivery shows up whether or not it started in the place you were watching.
Revenue, because events carry it
Events can carry a value and currency, so a flow's contribution is a figure from your own data rather than an attribution model we invented.
Machine opens filtered
Privacy proxies pre-fetch images and inflate opens. Machine opens are identified and can be excluded, so the number you look at is closer to a person.
What this looks like for you
The events worth sending depend on what you sell. Three shapes of business, the events each one tracks, and the segments those events make possible.
Open rates don't tell you whether onboarding is working. The number that matters is how many people did the thing the email asked for.
What to measure
Activation rateSigned Up to Activated FeatureBy source and planFlow step drop-offWhere onboarding leaksPer nodeExpansion revenueUpgrades after a nudgeEvent value, summedTransactional deliveryResets and verificationsSeparate from marketingWhat it tells you
Per-node reporting on the flow
You fix the step rather than rewriting the whole sequence
Upgrade events carry MRR as value
Attribution from your numbers, not an assumed model
Delivery tracked per stream
A resets problem is visible before support hears about it
What you can build with it
- Per-flow and per-campaign revenue
- Engagement you can trust after bot filtering
- Deliverability trends before they become problems
Read the docs
Try it on your own data
Free while you're under 5,000 contacts, and every feature is on every plan.
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