Free Brevo alternatives
Brevo's free plan is genuinely one of the most generous here: 300 emails a day, forever, against a contact list it barely counts. If you're looking for an alternative to it, the reason is almost always the word 'day'.
Free plans below, with the limit that stops you first in every row — and an honest note that for a large, rarely-mailed list, Brevo is hard to beat.
The limit that bites first
Brevo's row is here for reference. The column to read is the third one: a daily wall behaves very differently from a monthly allowance.
| Provider | Free tier | What stops you first | Type |
|---|---|---|---|
| Sender | 2,500 subscribers and 15,000 emails a month, with automation included | Volume, eventually. Automation, landing pages and forms are all included | Permanent |
| Kit (formerly ConvertKit) | Up to 10,000 subscribers with one basic visual automation | One basic visual automation — sequences are the paid product | Permanent |
| Email Bump | 5,000 contacts and 5,000 emails a month | A 'Powered by Email Bump' badge on marketing footers. No daily cap; domains and seats unlimited | Permanent |
| EmailOctopus | 2,500 subscribers and 10,000 emails a month, with EmailOctopus branding | EmailOctopus branding on every send, 30-day reports, 1 user, 1 form | Permanent |
| Brevo | 300 emails a day, forever, with contact storage into the tens of thousands | 300 a day is a hard daily wall that doesn't roll over | Permanent |
| Zoho Campaigns | 2,000 contacts, 6,000 emails a month and 5 users | Volume — but 5 users, where most free plans allow one | Permanent |
| beehiiv | Up to 2,500 subscribers with unlimited email sends | No ad network, no paid subscriptions and no Send API on the free plan | Permanent |
| MailerLite | 250 subscribers and 2,500 emails a month, 2 seats, 3 automations | 250 subscribers and 3 active automations | Permanent |
| Mailchimp | 250 contacts and 500 sends a month, capped at 250 a day, 1 seat | 250 a day, which bites before the 500-a-month limit does | Permanent |
| Benchmark Email | 500 contacts and 2,500 sends a month, 1 user, 1 domain | 500 contacts, 1 user and 1 sending domain | Permanent |
| CleverReach | 250 recipients and 1,000 emails a month, permanently | 250 recipients and 1,000 emails a month | Permanent |
| EngageBay | 250 contacts, free for teams of up to 15 members | 250 contacts and 2 email sequences — but 15 team members | Permanent |
| Omnisend | 250 contacts, 500 emails a month and 500 web push notifications | 250 contacts — an evaluation allowance, not a plan | Permanent |
| Klaviyo | 250 active profiles and 500 email sends a month, plus $5 of mobile messages | Sending stops entirely past 250 profiles or 500 monthly sends | Permanent |
| listmonk, Mautic, Keila, Sendy | Free or one-time licence | The software costs nothing; your sending provider and your time still do | Self-hosted |
From each vendor's own pricing page. Free tiers change more often than paid ones — check before you commit a launch to one.
For a big quiet list, Brevo's free plan wins
Brevo meters emails sent rather than contacts stored, and its help centre puts free-plan contact storage in the tens of thousands. So a 40,000-name list you email once a quarter costs nothing there, and would cost real money almost anywhere else on this page — including here, where contacts are exactly what we charge for.
That's worth saying before the table, because a lot of 'Brevo alternative' searches end with people going back to Brevo once they've done the arithmetic. Divide your monthly sends by your contact count. Below one, stay.
The 300-a-day wall
300 emails a day does not roll over. Import a list and send a welcome, launch something, or run a Black Friday campaign, and the queue stops at 300 and waits for tomorrow. For steady low-volume sending it's invisible; for anything spiky it's the whole problem.
Free plans with a monthly allowance and no daily ceiling: Sender at 15,000 emails, Email Bump at 5,000, EmailOctopus at 10,000, Kit with unlimited broadcasts to 10,000 subscribers.
The second reason people move is automation depth. Brevo's builder covers a lot of ground and is consistently described as a step down from ActiveCampaign's — so if the free plan was fine and the workflows aren't, that's a different search.
How to read these, coming from a daily cap
Monthly allowance versus daily wall. This is the whole reason you're here. Sender's 15,000 a month, EmailOctopus's 10,000 and Email Bump's 5,000 have no daily ceiling; Mailchimp and Mailjet reintroduce one.
How contacts are counted. Brevo barely counts them. Almost everything below meters contacts directly, so a large stored list that costs you nothing today becomes the main line on the bill. Check your list size before the send allowance.
Automation, if that's also part of it. Brevo includes it free. Of the plans below, only Sender and Email Bump include automation on the free tier — Kit gives one basic workflow and Mailchimp gives none.
Brevo alternatives, asked and answered
Is Brevo's free plan actually good?
For steady, low-volume sending against a large stored list, it's one of the best here — 300 emails a day forever, with contacts barely counted.
For anything spiky it's the worst kind of limit, because it's daily and doesn't roll over.
What free plan has no daily limit?
Sender's 2,500 subscribers and 15,000 monthly emails, EmailOctopus's 2,500 subscribers and 10,000 emails, Kit's 10,000 subscribers with unlimited broadcasts, and Email Bump's 5,000 contacts and 5,000 emails.
Mailchimp, Mailjet, Sweego and Mailgun all apply a daily ceiling on top of the monthly figure.
Should I leave Brevo for a bigger free tier?
Only if the daily cap is actually blocking you. If your list is large and you email it rarely, Brevo's send-metered model is cheaper than every contact-priced platform here, ours included, and a bigger free allowance elsewhere won't change that.
5,000 emails a month, no daily cap
Plus 5,000 contacts, unlimited flows, live segments and a transactional API on the free plan — and no 300-a-day ceiling to schedule around.