Automations
Journeys that run on their own
Build welcome series, onboarding nudges and win-backs on a visual canvas, triggered by what customers do rather than by a date you picked.
The problem
Sending the same sequence to everyone on day 1, 3 and 7 ignores everything you know about them. The person who already activated gets nagged; the person who stalled gets congratulated.
Triggered by behaviour, not by a calendar
A flow starts when someone does something — signs up, completes an action, stops doing one — or when they join a list or match a segment.
Because triggers are events, anything your product can report can start a journey.
Branches you can read
Conditions split the path on what someone has done, what's on their profile, or how they responded to earlier messages. Waits hold people until it's the right moment rather than the next slot in a queue.
Measured at every step
Each node reports how many people reached it and what happened there, so a flow that leaks is visible as a number rather than a hunch.
What this looks like for you
The events worth sending depend on what you sell. Three shapes of business, the events each one tracks, and the segments those events make possible.
Onboarding is where trials are won or quietly lost, and it happens on the user's schedule rather than yours. A flow waits for the thing that matters instead of firing on day three regardless.
Flows worth building first
Activation rescueTriggered by: Signed Up, then no Activated Feature in 48h3 steps, exits on activationTeam expansionTriggered by: Activated Feature with seats_now = 12 steps, one week apartUpgrade nudgeTriggered by: Hit Plan LimitWaits 1 day, checks they haven't upgradedRenewal saveTriggered by: 21 days without any eventBranches on plan tierWhat each one changes
Every step re-checks the condition before sending
Someone who activates on day 5 gets congratulated, not chased
Reaching the goal removes them from the flow
Nobody gets an onboarding nudge after they've onboarded
Each node reports how many arrived and what happened
A leak is a number on the canvas rather than a hunch
What you can build with it
- Welcome and onboarding series that adapt to progress
- Re-engagement when someone goes quiet
- Post-purchase and renewal sequences
Read the docs
Try it on your own data
Free while you're under 5,000 contacts, and every feature is on every plan.
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