Comparison

The best Zoho Campaigns alternatives

Zoho Campaigns makes sense if the rest of your stack is Zoho, and much less sense otherwise. The free plan is unusually good — 2,000 contacts and five users — and the paid tiers are a slider rather than a price list.

Eighteen alternatives below, with what each costs, what its free tier really gets you, and what it is bad at. We make one of them. It's marked, and its gaps are listed like everyone else's.

18 options Prices checked 2 August 2026 No affiliate links
The short answer

Pick by the reason you're leaving

Nobody replaces a platform in the abstract. Something specific stopped working. Start from that, not from a feature matrix.

Best standalone alternativeMailerLite

From $12/mo, better designed, and prices you can read without a slider.

Best automation depthActiveCampaign

When contact scoring and workflows need to go further.

Best free planSender

2,500 subscribers and 15,000 emails free, with automation included.

Cheapest for a big listBrevo

Metered on sends rather than contacts, and EU-based.

Best when the list has a product behind itEmail Bump

Behavioural events, flows and a transactional API on one plan. That's us.

Context

What actually goes wrong with Zoho Campaigns

The suite is the point. Take it out of the suite and the reasons to choose it thin out quickly.

It only makes sense inside Zoho. The value is the connection to Zoho CRM, Desk and the rest. If your CRM is HubSpot or a spreadsheet, you're getting an unremarkable email tool with a Zoho-shaped interface, and almost everything on this page is a better standalone product.

Prices are a slider, not a table. The pricing page moves from 500 to 500,000 contacts on a slider with no static figures published. Budgeting a growth year means putting your number in and writing it down.

Users are capped by tier. Five on the free plan — genuinely generous — then ten on Standard and twenty on Professional. Most competitors either cap lower or don't cap at all, so this one lands in the middle.

Transactional email is a separate product. That's ZeptoMail, with its own credits and its own bill. So a product sending both campaigns and receipts buys two Zoho products, and ZeptoMail forbids marketing sending by policy.

The baseline

How Zoho Campaigns is priced

Everything below is compared against these numbers, read on 2 August 2026.

Contact-based slider

The plans

$0
2,000 contactsForever Free6,000 emails a month and 5 users
Slider
Unlimited emailsStandard10 users, basic segmentation, workflows, attachments
Slider
Unlimited emailsProfessional20 users, advanced segmentation, contact scoring, ecommerce, dynamic content
Worth knowing

The fine print

  • The free plan allows 5 users, where most free tiers allow one.
  • Unlimited emails from Standard up — no send multiplier.
  • Prices are set by a contact slider from 500 to 500,000; no static table is published.
  • 25% off annual billing.
  • Transactional email is ZeptoMail, a separate Zoho product with its own bill.
Side by side

All 18, on the things that decide it

ProviderStarts atFree tierWhat it coversLicenceData region
Email BumpHosted$19/mo at 10,000 contacts5,000 contacts and 5,000 emails a monthThe whole product — campaigns, live segments, multi-step flows and behavioural triggersProprietaryUnited States (Amazon SES, us-east-1)
BrevoHostedPaid plans start at 5,000 emails a month; the price scales with send volume300 emails a day, forever, with contact storage into the tens of thousandsCampaigns, automation, plus SMS, WhatsApp, a CRM and landing pagesProprietaryEuropean Union (France)
MailerLiteHostedComfort from $12/mo; Power from $25/mo250 subscribers and 2,500 emails a month, 2 seats, 3 automationsCampaigns, automations, landing pages, forms and websitesProprietaryEuropean Union (Lithuania)
MailchimpHostedEssentials $13/mo at 500 contacts250 contacts and 500 sends a month, capped at 250 a day, 1 seatCampaigns, journeys, landing pages, forms, ads and a light CRMProprietaryUnited States
ActiveCampaignHostedPriced per tier and contact count; no static price table is publishedNone — a 14-day trialThe whole product, plus a sales CRM on the higher tiersProprietaryUnited States (Chicago-headquartered)
SenderHostedPaid plans are priced by subscriber count and aren't shown as a static table2,500 subscribers and 15,000 emails a month, with automation includedCampaigns, automation, landing pages, forms and pop-ups, plus SMS on paid tiersProprietaryEuropean Union (Lithuania)
Benchmark EmailHostedPro from $27/mo500 contacts and 2,500 sends a month, 1 user, 1 domainCampaigns, automation, sign-up forms and reportingProprietaryUnited States
GetResponseHostedStarter $19/mo at 1,000 contacts ($15.58/mo billed annually)None — a 14-day trial with feature limitsCampaigns, automation, funnels, landing pages, webinars and coursesProprietaryEuropean Union (Poland)
Constant ContactHostedLite from $9/mo; Premium from $69/moNone — a free trialCampaigns, events, social posting, surveys and basic automationProprietaryUnited States
MoosendHostedPro is priced by subscriber count on a calculatorNone — a 30-day trial with no credit cardCampaigns, automation, landing pages, forms, plus SMTP and transactional emailProprietaryEuropean Union (Greece)
EmailOctopusHostedPro from $9/mo billed yearly2,500 subscribers and 10,000 emails a month, with EmailOctopus brandingCampaigns, simple automations, landing pages and formsProprietaryUnited Kingdom
Kit (formerly ConvertKit)HostedCreator $33/mo at 1,000 subscribers ($390/year)Up to 10,000 subscribers with one basic visual automationBroadcasts, sequences, visual automations, landing pages, forms and digital product salesProprietaryUnited States
KlaviyoHostedPriced by active profiles on a slider; no static price table is published250 active profiles and 500 email sends a month, plus $5 of mobile messagesCampaigns, flows, ecommerce segmentation, SMS and pushProprietaryUnited States
OmnisendHostedStandard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500250 contacts, 500 emails a month and 500 web push notificationsEcommerce campaigns and automations, SMS and web pushProprietaryEuropean Union (Lithuania)
HubSpot Marketing HubHostedStarter $7/mo per seat with 1,000 marketing contactsFree Marketing Hub for up to 2 users, with basic email, forms and live chatCampaigns, omni-channel workflows, landing pages, ads and a full CRMProprietaryUnited States, with EU hosting available
EngageBayHostedBasic $12.74/user/month on biennial billing, 500 contacts250 contacts, free for teams of up to 15 membersCampaigns, sequences, landing pages, forms and pop-ups, plus a CRM and helpdeskProprietaryUnited States
LoopsHostedPriced by subscribed contacts via a slider, not published as a fixed table1,000 contacts and 4,000 sends a month, with a Loops footer on your emailCampaigns and loops (their term for automations), plus transactionalProprietaryUnited States
MauticSelf-hostableFree to run; you pay for hosting and a sending providerSelf-hosted — the software is freeFull campaign builder, segmentation, landing pages, forms and lead scoringOpen sourceWherever you deploy it

Read off each vendor's own pricing or documentation page on 2 August 2026. Where a vendor renders prices from a slider and publishes no static table, the cell says so instead of repeating a number from someone's affiliate post.

In detail

Every option, and what it's bad at

01Hosted service

Email Bump

Best for: Teams tired of send multipliers, seat limits and paid add-ons

Contact-priced marketing automation with the transactional API included rather than sold as an add-on. Sending isn't a multiple of your list size, seats aren't rationed, and unsubscribed contacts stop counting toward the bill.

Starts at
$19/mo at 10,000 contacts
Free tier
5,000 contacts and 5,000 emails a month
Marketing
The whole product — campaigns, live segments, multi-step flows and behavioural triggers
Data region
United States (Amazon SES, us-east-1)
What it does well
  • No send multiplier. Most of this list caps you at 10–15× your contact count; sending here is uncapped under fair use.
  • Unlimited team seats on every plan, including free — seats are the quiet upsell everywhere else.
  • Unlimited sending domains, also on every plan.
  • Unsubscribed and bounced contacts stop being billable, so the number you pay for is your real audience.
  • The transactional API, SMTP and inbound email are included, not add-ons.
  • A CLI, an MCP server and agent skills cover the same surface as the API, including creating the account itself.
What to watch for
  • No sales CRM — no pipelines, deals or lead scoring. If you're replacing ActiveCampaign's sales side, this isn't it.
  • No SMS or WhatsApp. Email and inbound email only.
  • No landing page or form builder.
  • US-only sending; no EU data region.
  • A much smaller integration catalogue than the incumbents' hundreds of connectors.
  • The free plan puts a 'Powered by Email Bump' badge on marketing footers.
02Hosted service

Brevo

Best for: Large lists you email infrequently, and teams that want EU-based billing

Formerly Sendinblue. The structural difference from almost everything else here is that Brevo meters emails sent rather than contacts stored — so a big dormant list costs nothing to keep.

Starts at
Paid plans start at 5,000 emails a month; the price scales with send volume
Free tier
300 emails a day, forever, with contact storage into the tens of thousands
Marketing
Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages
Data region
European Union (France)
What it does well
  • Priced on emails sent, not contacts stored — the cheapest way to hold a large, rarely-mailed list.
  • French company with EU data handling, which settles a lot of procurement reviews.
  • SMS, WhatsApp, CRM and landing pages included in the platform rather than bolted on.
  • The free plan is genuinely usable for a small list.
What to watch for
  • The free plan's 300-a-day ceiling is a hard daily wall, not a monthly allowance.
  • Breadth over depth — the automation builder is less capable than ActiveCampaign's.
  • Deliverability on shared infrastructure gets mixed reports; warm up carefully.
  • The interface carries the scars of a product that has absorbed a lot of modules.
03Hosted service

MailerLite

Best for: Small teams who want a clean builder and a cheap entry price

The most consistently recommended ActiveCampaign alternative for people who found ActiveCampaign too much. Well-designed, inexpensive, and the Power plan drops the send multiplier entirely.

Starts at
Comfort from $12/mo; Power from $25/mo
Free tier
250 subscribers and 2,500 emails a month, 2 seats, 3 automations
Marketing
Campaigns, automations, landing pages, forms and websites
Data region
European Union (Lithuania)
What it does well
  • Power removes the send cap entirely — unlimited monthly emails and unlimited seats.
  • $12/mo entry is among the cheapest real plans in this category.
  • The editor and templates are genuinely pleasant to use.
  • 24/7 support even on the cheaper paid tier.
What to watch for
  • Free is 250 subscribers and 3 active automations — small.
  • Comfort caps you at 50 active automations and a 10× send multiple.
  • Automation logic is shallower than ActiveCampaign's; complex branching gets awkward.
  • No sales CRM.
04Hosted service

Mailchimp

Best for: Teams who need the name procurement already recognises

The default answer for a decade, now part of Intuit. Enormous integration catalogue, and a pricing model built around send multipliers and seat counts that gets expensive at the top.

Starts at
Essentials $13/mo at 500 contacts
Free tier
250 contacts and 500 sends a month, capped at 250 a day, 1 seat
Marketing
Campaigns, journeys, landing pages, forms, ads and a light CRM
Data region
United States
What it does well
  • The largest integration catalogue in the category.
  • Template and content tooling that non-marketers can use without training.
  • Predictive segmentation and reporting on Standard and above.
  • Every agency and freelancer already knows it.
What to watch for
  • Free is 250 contacts and 500 sends — a demo, not a plan.
  • Send multipliers apply: 10× on Essentials, 12× on Standard, 15× on Premium.
  • Seats are rationed at 1 / 3 / 5 until Premium, which is $350/mo at 500 contacts.
  • You pay for unsubscribed contacts unless you archive them yourself.
05Hosted service

ActiveCampaign

Best for: Teams that need marketing and sales automation in one system

The deepest automation builder in the mid-market, with a CRM alongside it. Four tiers, priced on contacts, with sending capped at a multiple of your list and most of the interesting parts sold as add-ons.

Starts at
Priced per tier and contact count; no static price table is published
Free tier
None — a 14-day trial
Marketing
The whole product, plus a sales CRM on the higher tiers
Data region
United States (Chicago-headquartered)
What it does well
  • Automation depth that most of this list doesn't match.
  • Marketing and sales in one system, with custom objects on Enterprise.
  • Over 1,000 integrations.
  • Free migration and onboarding, and no setup fees.
What to watch for
  • Sending is capped at a multiple of your contacts: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise.
  • Seats are rationed — 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise.
  • Starter limits automations to 5 actions each.
  • CRM, transactional email and SMS are paid add-ons on top of the plan.
  • No free plan, and the price scales with contacts whether or not you email them.
06Hosted service

Sender

Best for: The most generous permanent free plan in marketing email

Free forever at 2,500 subscribers and 15,000 monthly emails — with automation, landing pages, forms and transactional sending included rather than held back for paid tiers.

Starts at
Paid plans are priced by subscriber count and aren't shown as a static table
Free tier
2,500 subscribers and 15,000 emails a month, with automation included
Marketing
Campaigns, automation, landing pages, forms and pop-ups, plus SMS on paid tiers
Data region
European Union (Lithuania)
What it does well
  • 2,500 free subscribers and 15,000 free monthly emails — the largest free allowance in this comparison.
  • The free plan includes automation, which most competitors reserve for paid tiers.
  • SMS on paid plans, with free credits on Standard and Professional.
  • Transactional sending is part of the platform.
What to watch for
  • Paid prices weren't rendering on their pricing page when we checked, so budgeting means signing up.
  • Smaller company and integration catalogue than the well-known names.
  • Automation depth is closer to MailerLite than ActiveCampaign.
  • A very generous free tier means a broad shared sender base — warm up carefully.
07Hosted service

Benchmark Email

Best for: Straightforward campaigns at a low flat price

An unfashionable, long-running option with a simple two-tier structure: a small free plan and a Pro plan from $27/mo that covers 2,500 to 100,000 contacts.

Starts at
Pro from $27/mo
Free tier
500 contacts and 2,500 sends a month, 1 user, 1 domain
Marketing
Campaigns, automation, sign-up forms and reporting
Data region
United States
What it does well
  • One paid tier, so there's no feature-gating puzzle to solve.
  • 10 sending domains on Pro.
  • A permanent free plan for evaluation.
  • Long-established and stable.
What to watch for
  • Pro sends are capped at 10× your contact limit.
  • Pro includes one user; additional users are $15/mo each, up to ten.
  • The free plan is 500 contacts and 2,500 sends.
  • Feature depth is well behind ActiveCampaign or Klaviyo.
08Hosted service

GetResponse

Best for: Course creators and anyone who needs webinars in the same tool

An all-in-one that includes things nobody else bundles — webinars, course hosting, a website builder — with unlimited sending on every plan.

Starts at
Starter $19/mo at 1,000 contacts ($15.58/mo billed annually)
Free tier
None — a 14-day trial with feature limits
Marketing
Campaigns, automation, funnels, landing pages, webinars and courses
Data region
European Union (Poland)
What it does well
  • Unlimited monthly email sends on every plan, including the $19 entry tier.
  • Webinars, courses and a website builder in the same subscription.
  • Polish company, so EU data handling comes as standard.
  • Abandoned-cart recovery and sales funnels on Marketer.
What to watch for
  • Starter allows exactly 1 automation workflow — the automation is really on Marketer at $59/mo.
  • No free plan.
  • Users are capped at 3 on Starter and 5 on Marketer and Creator.
  • Breadth means some modules feel less finished than the email core.
09Hosted service

Constant Contact

Best for: Small local businesses who want a phone number to call

One of the oldest email marketing companies still operating, and still the answer for a restaurant, a gym or a non-profit that wants an event tool, a template and someone on the phone rather than a chat widget.

Starts at
Lite from $9/mo; Premium from $69/mo
Free tier
None — a free trial
Marketing
Campaigns, events, social posting, surveys and basic automation
Data region
United States
What it does well
  • Event management and registration built in, which almost nobody else has.
  • Phone support with actual humans, which small businesses value more than features.
  • Templates and an editor aimed squarely at non-marketers.
  • Decades of deliverability experience.
What to watch for
  • Sending is capped at a multiple of your contact list, rising with the tier.
  • Lite is a single user; automation and segmentation arrive on Standard.
  • No free plan.
  • Feels dated next to the newer platforms, and priced as if it doesn't.
10Hosted service

Moosend

Best for: Unlimited sending on a budget, with a long trial to prove it

A Sitecore-owned platform that leads on unlimited sending and a 30-day no-card trial. There's also a credits model — buy 350,000 sends for $350 — which suits anyone whose volume is lumpy.

Starts at
Pro is priced by subscriber count on a calculator
Free tier
None — a 30-day trial with no credit card
Marketing
Campaigns, automation, landing pages, forms, plus SMTP and transactional email
Data region
European Union (Greece)
What it does well
  • Unlimited email campaigns and sends on every paid plan.
  • A 30-day trial with no card, which is unusually long.
  • A credits option — $350 for 350,000 sends — for irregular volume.
  • SMTP and transactional email included rather than a separate product.
What to watch for
  • No permanent free plan.
  • Pro pricing is a calculator rather than a published table.
  • Smaller integration catalogue than the big names.
  • Brand recognition is low, which matters if you need internal buy-in.
11Hosted service

EmailOctopus

Best for: The cheapest way to email a list of a few thousand people

Deliberately minimal and priced accordingly. No CRM, no funnels, no ecommerce data model — a list, a campaign, a simple automation, and a bill that stays small.

Starts at
Pro from $9/mo billed yearly
Free tier
2,500 subscribers and 10,000 emails a month, with EmailOctopus branding
Marketing
Campaigns, simple automations, landing pages and forms
Data region
United Kingdom
What it does well
  • 2,500 free subscribers and 10,000 free emails a month — ten times most free tiers.
  • Pro adds unlimited users, which is rare at $9/mo.
  • Reports kept forever on Pro, against 30 days on free.
  • Nothing to learn. It does one thing.
What to watch for
  • Free puts EmailOctopus branding on your email and limits you to 1 landing page and 1 form.
  • Automation is basic — no branching journeys.
  • No CRM, no SMS, no ecommerce data.
  • Not the tool you grow into.
12Hosted service

Kit (formerly ConvertKit)

Best for: Creators, newsletters and anyone selling their own digital products

Built for individual creators rather than marketing departments, and it shows in the best way: unlimited sending, a free tier that goes to 10,000 subscribers, and commerce built in.

Starts at
Creator $33/mo at 1,000 subscribers ($390/year)
Free tier
Up to 10,000 subscribers with one basic visual automation
Marketing
Broadcasts, sequences, visual automations, landing pages, forms and digital product sales
Data region
United States
What it does well
  • The most generous free tier here by subscriber count — 10,000, not 250.
  • Unlimited email broadcasts on every paid plan; no send multiplier.
  • Sells digital products and subscriptions natively.
  • Pro includes unlimited users, which most competitors reserve for their top tier.
What to watch for
  • The free tier allows one basic automation — the sequences are the paid product.
  • Creator is $33/mo at 1,000 subscribers, well above MailerLite or Mailchimp at that size.
  • Commerce takes a transaction fee on product sales.
  • Built around a creator's mental model; a B2B lifecycle team may find it thin.
13Hosted service

Klaviyo

Best for: Ecommerce, where revenue attribution per email is the point

The ecommerce standard. Deep Shopify and store-data integration, segmentation built on purchase behaviour, and reporting that ties sends to revenue better than anything else here.

Starts at
Priced by active profiles on a slider; no static price table is published
Free tier
250 active profiles and 500 email sends a month, plus $5 of mobile messages
Marketing
Campaigns, flows, ecommerce segmentation, SMS and push
Data region
United States
What it does well
  • Best-in-class ecommerce data model — orders, products and browsing drive segments directly.
  • Revenue attribution per flow and per campaign, out of the box.
  • SMS and push in the same platform as email.
  • Predictive analytics on customer lifetime value.
What to watch for
  • Free is 250 profiles and 500 sends a month.
  • Priced on active profiles, and the definition of active is broader than 'subscribed'.
  • It gets expensive fast as the list grows; that's the standard complaint.
  • Overkill, and overpriced, if you aren't an ecommerce store.
14Hosted service

Omnisend

Best for: Small ecommerce stores that want Klaviyo's shape at a lower price

Ecommerce-focused automation with email, SMS and web push in one plan, priced well below Klaviyo at the sizes most stores actually operate at.

Starts at
Standard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500
Free tier
250 contacts, 500 emails a month and 500 web push notifications
Marketing
Ecommerce campaigns and automations, SMS and web push
Data region
European Union (Lithuania)
What it does well
  • Pro gives unlimited monthly emails at $41.30/mo.
  • Web push is unlimited from the Standard plan.
  • SMS from $0.007 with no separate platform fee.
  • Free migration and 24/7 support even on the entry plan.
What to watch for
  • Free is 250 contacts and 500 emails.
  • Standard's 6,000-email allowance is small if you send weekly.
  • Built for stores; a B2B SaaS will find the data model a poor fit.
  • Reporting is thinner than Klaviyo's.
15Hosted service

HubSpot Marketing Hub

Best for: Companies buying a CRM and getting marketing with it

Not really an email tool — a CRM platform with marketing attached. The free tier is real and useful; the jump to the tier with the automation people actually want is one of the steepest in software.

Starts at
Starter $7/mo per seat with 1,000 marketing contacts
Free tier
Free Marketing Hub for up to 2 users, with basic email, forms and live chat
Marketing
Campaigns, omni-channel workflows, landing pages, ads and a full CRM
Data region
United States, with EU hosting available
What it does well
  • The free CRM is genuinely free and genuinely useful.
  • Starter at $7/mo per seat is the cheapest entry on this page.
  • One system for marketing, sales, service and content.
  • The reporting and attribution an executive team will ask for.
What to watch for
  • Professional is $800/mo with a $3,000 mandatory onboarding fee. Enterprise is $3,600/mo plus $7,000 onboarding.
  • Unlimited workflows — the actual automation — start at Professional.
  • Additional core seats are $45/mo each.
  • Marketing contacts are billed separately from CRM contacts, which surprises people.
16Hosted service

EngageBay

Best for: Small teams who want a HubSpot-shaped suite at a tenth of the price

An all-in-one marketing, sales and service suite priced per user rather than per contact. The free tier is unusually functional and explicitly allows teams of up to fifteen.

Starts at
Basic $12.74/user/month on biennial billing, 500 contacts
Free tier
250 contacts, free for teams of up to 15 members
Marketing
Campaigns, sequences, landing pages, forms and pop-ups, plus a CRM and helpdesk
Data region
United States
What it does well
  • A free plan that allows fifteen team members — almost unheard of.
  • CRM, marketing and helpdesk in one suite at a fraction of HubSpot's price.
  • Growth at $55.24/user/month includes 5,000 contacts and real marketing automation.
  • Per-user pricing means a big quiet list doesn't inflate the bill.
What to watch for
  • Per-user pricing gets expensive fast for a large team.
  • Headline prices are biennial; monthly billing costs more.
  • Free is 250 contacts with 2 lists, 5 forms and 2 email sequences.
  • The breadth means individual modules are less polished than the specialists'.
17Hosted service

Loops

Best for: SaaS teams who want lifecycle email without assembling it

Contact-priced, opinionated, and quick to set up, with transactional sending folded in at no extra charge. Less configurable than ActiveCampaign by design.

Starts at
Priced by subscribed contacts via a slider, not published as a fixed table
Free tier
1,000 contacts and 4,000 sends a month, with a Loops footer on your email
Marketing
Campaigns and loops (their term for automations), plus transactional
Data region
United States
What it does well
  • Transactional sending included rather than billed as a second product.
  • Genuinely fast to set up — hours, not a fortnight.
  • The free plan runs a small product.
  • Clean, modern interface with no legacy modules.
What to watch for
  • Free adds Loops branding and caps you at 10 emails/second.
  • Paid pricing sits behind a slider, so budgeting means signing up.
  • Automation is deliberately simpler than ActiveCampaign's.
  • No CRM, SMS or landing pages.
18Open source

Mautic

Best for: Owning your marketing automation stack outright

The largest open-source marketing automation project — campaigns, segmentation, landing pages, lead scoring — running on your own PHP and MySQL. Free as software, expensive in attention.

Starts at
Free to run; you pay for hosting and a sending provider
Free tier
Self-hosted — the software is free
Marketing
Full campaign builder, segmentation, landing pages, forms and lead scoring
Data region
Wherever you deploy it
What it does well
  • No per-contact pricing, ever. The list can be any size.
  • Feature coverage close to the commercial platforms, including lead scoring.
  • Your data stays on your infrastructure, which answers most privacy requirements.
  • Over 10,000 GitHub stars and years of production use.
What to watch for
  • PHP, MySQL and correctly configured cron — this is a system you administer.
  • Upgrades are known to be involved.
  • You bring your own sending provider and own the deliverability.
  • The interface feels its age next to the commercial tools.
FAQ

Zoho Campaigns alternatives, asked and answered

What is the best Zoho Campaigns alternative?

As a standalone tool, MailerLite from $12/mo or Brevo if the list is large and quiet. For deeper automation, ActiveCampaign. For the biggest free plan, Sender.

If you're leaving because campaigns and transactional are two Zoho products, putting both on one plan and one key is what we do.

Is Zoho Campaigns worth it outside Zoho?

Rarely. The integration with Zoho CRM and Desk is the reason it exists, and without that you're comparing it purely on the email product — where MailerLite, Brevo and ActiveCampaign all do more with better interfaces.

The free plan is still genuinely good if you want somewhere to park 2,000 contacts.

Is there a free Zoho Campaigns alternative?

Zoho's own free tier is strong — 2,000 contacts, 6,000 emails and 5 users. Sender gives 2,500 subscribers and 15,000 emails with automation. Kit gives 10,000 subscribers. Email Bump gives 5,000 contacts, 5,000 emails, unlimited seats and unlimited flows.

One product, not two

Campaigns and transactional on one key

No separate transactional product to buy, no policy against newsletters, and a price ladder published on the page. 5,000 contacts and 5,000 emails free.