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Comparison

The best Mailcoach alternatives

Mailcoach charges $9.99 a month plus fractions of a cent per email, with unlimited contacts, lists and automations — and will halve the per-email rate if you bring your own sending provider. People leave when a big send month produces a big bill.

Eighteen alternatives below, with what each costs, what its free tier really gets you, and what it is bad at. We make one of them. It's marked, and its gaps are listed like everyone else's.

18 options Prices checked 2 August 2026 No affiliate links
The short answer

Pick by the reason you're leaving

Nobody replaces a platform in the abstract. Something specific stopped working. Start from that, not from a feature matrix.

Free self-hosted equivalentlistmonk

AGPL, no licence and no per-email rate — you pay only your SMTP provider.

Cheapest one-time licenceSendy

$69 once, with Amazon SES underneath.

Cheapest hosted flat planEmailOctopus

$9/mo billed yearly with a fixed subscriber allowance rather than per-email billing.

Cheapest for a big quiet listBrevo

Also metered on sends, with a permanent free tier.

Best when the bill should be predictableEmail Bump

Contacts metered once, sending uncapped under fair use. That's us.

Context

What actually goes wrong with Mailcoach

Pay-as-you-go is genuinely fair and it puts the volatility on your side of the table.

The bill moves with your sending. $0.002 per email through Mailcoach, or $0.001 if you bring your own provider. A 50,000-person list mailed weekly is 200,000 emails a month — $400 or $200 on top of the base. That's the model working as designed, and it's the opposite of predictable.

No free plan. The hosted base is $9.99/mo including 2,000 emails. Sender gives 2,500 subscribers and 15,000 emails free, EmailOctopus gives 2,500 subscribers, and Email Bump gives 5,000 contacts and 5,000 emails.

Self-hosted pricing isn't on the hosted page. Mailcoach Self-Hosted is sold separately for teams who want their own infrastructure, and the licence cost isn't shown alongside the hosted rates. Budgeting means asking.

A small ecosystem. Excellent code from a well-regarded team, and far fewer integrations and templates than the mainstream tools. Fine for developers, less so for a marketing team.

The baseline

What Mailcoach costs, from their own pricing page

Everything below is compared against these numbers, read on 2 August 2026.

Base plus per-email

Hosted Mailcoach

$9.99/mo
2,000 emails includedBase — Unlimited contacts, lists and automations
$0.002
per emailMailcoach delivery — Beyond the included 2,000
$0.001
per emailOwn provider — Bring your own sending provider and halve the rate
Worth knowing

The fine print

  • Unlimited contacts, lists and automations on the hosted plan — the list size never changes the base price.
  • Bringing your own sending provider halves the per-email rate.
  • Mailcoach Self-Hosted is a separate licence for teams running their own infrastructure.
  • No free plan; the hosted base is $9.99/mo.
  • Built by the Spatie team, with the open-source pedigree that implies.
Side by side

All 18, on the things that decide it

ProviderStarts atFree tierWhat it coversLicenceData region
Email BumpHosted$19/mo at 10,000 contacts5,000 contacts and 5,000 emails a monthThe whole product — campaigns, live segments, multi-step flows and behavioural triggersProprietaryUnited States (Amazon SES, us-east-1)
listmonkSelf-hostableFree to run; you pay your SMTP provider for the sendingSelf-hosted — the software is freeLists, subscribers, campaigns and templatesAGPL-3.0Wherever you deploy it
SendySelf-hostable$69 one-time licence; you pay Amazon SES for sendingNot free, but there is no recurring costLists, campaigns, autoresponders and reportsCommercial one-time licenceWherever you host it
EmailOctopusHostedPro from $9/mo billed yearly2,500 subscribers and 10,000 emails a month, with EmailOctopus brandingCampaigns, simple automations, landing pages and formsProprietaryUnited Kingdom
MauticSelf-hostableFree to run; you pay for hosting and a sending providerSelf-hosted — the software is freeFull campaign builder, segmentation, landing pages, forms and lead scoringOpen sourceWherever you deploy it
BrevoHostedPaid plans start at 5,000 emails a month; the price scales with send volume300 emails a day, forever, with contact storage into the tens of thousandsCampaigns, automation, plus SMS, WhatsApp, a CRM and landing pagesProprietaryEuropean Union (France)
MailerLiteHostedComfort from $12/mo; Power from $25/mo250 subscribers and 2,500 emails a month, 2 seats, 3 automationsCampaigns, automations, landing pages, forms and websitesProprietaryEuropean Union (Lithuania)
SenderHostedPaid plans are priced by subscriber count and aren't shown as a static table2,500 subscribers and 15,000 emails a month, with automation includedCampaigns, automation, landing pages, forms and pop-ups, plus SMS on paid tiersProprietaryEuropean Union (Lithuania)
LoopsHostedPriced by subscribed contacts via a slider, not published as a fixed table1,000 contacts and 4,000 sends a month, with a Loops footer on your emailCampaigns and loops (their term for automations), plus transactionalProprietaryUnited States
BentoHosted$29/mo for up to 5,000 active users100 transactional emails a month; the marketing platform has a 30-day trialCampaigns, automations, CRM, segmentation, forms and pop-upsProprietaryUnited States
Kit (formerly ConvertKit)HostedCreator $33/mo at 1,000 subscribers ($390/year)Up to 10,000 subscribers with one basic visual automationBroadcasts, sequences, visual automations, landing pages, forms and digital product salesProprietaryUnited States
ButtondownHostedFree to 100 subscribers; add-ons from +$9/moUp to 100 subscribersNewsletters, with tagging, segmentation and automations as paid add-onsProprietaryUnited States
MailchimpHostedEssentials $13/mo at 500 contacts250 contacts and 500 sends a month, capped at 250 a day, 1 seatCampaigns, journeys, landing pages, forms, ads and a light CRMProprietaryUnited States
ActiveCampaignHostedPriced per tier and contact count; no static price table is publishedNone — a 14-day trialThe whole product, plus a sales CRM on the higher tiersProprietaryUnited States (Chicago-headquartered)
MoosendHostedPro is priced by subscriber count on a calculatorNone — a 30-day trial with no credit cardCampaigns, automation, landing pages, forms, plus SMTP and transactional emailProprietaryEuropean Union (Greece)
Benchmark EmailHostedPro from $27/mo500 contacts and 2,500 sends a month, 1 user, 1 domainCampaigns, automation, sign-up forms and reportingProprietaryUnited States
GhostSelf-hostableStarter $18/mo billed yearly; Publisher $29/moNone on Ghost(Pro), but the software is free to self-hostPublishing, newsletters and paid memberships — no lifecycle automationOpen source (MIT), with a paid managed optionManaged hosting in your chosen region; self-hosted wherever you deploy
FluentCRMSelf-hostable$90/year for one site; $174/year for fiveA free version of the pluginCampaigns, sequences, automations, segmentation and forms, inside WordPressCommercial plugin, with a free editionWherever your WordPress site is hosted

Read off each vendor's own pricing or documentation page on 2 August 2026. Where a vendor renders prices from a slider and publishes no static table, the cell says so instead of repeating a number from someone's affiliate post.

In detail

Every option, and what it's bad at

01Hosted service

Email Bump

Best for: Teams tired of send multipliers, seat limits and paid add-ons

Contact-priced marketing automation with the transactional API included rather than sold as an add-on. Sending isn't a multiple of your list size, seats aren't rationed, and unsubscribed contacts stop counting toward the bill.

Starts at
$19/mo at 10,000 contacts
Free tier
5,000 contacts and 5,000 emails a month
Marketing
The whole product — campaigns, live segments, multi-step flows and behavioural triggers
Data region
United States (Amazon SES, us-east-1)
What it does well
  • No send multiplier. Most of this list caps you at 10–15× your contact count; sending here is uncapped under fair use.
  • Unlimited team seats on every plan, including free — seats are the quiet upsell everywhere else.
  • Unlimited sending domains, also on every plan.
  • Unsubscribed and bounced contacts stop being billable, so the number you pay for is your real audience.
  • The transactional API, SMTP and inbound email are included, not add-ons.
  • A CLI, an MCP server and agent skills cover the same surface as the API, including creating the account itself.
What to watch for
  • No sales CRM — no pipelines, deals or lead scoring. If you're replacing ActiveCampaign's sales side, this isn't it.
  • No SMS or WhatsApp. Email and inbound email only.
  • No landing page or form builder.
  • US-only sending; no EU data region.
  • A much smaller integration catalogue than the incumbents' hundreds of connectors.
  • The free plan puts a 'Powered by Email Bump' badge on marketing footers.
02AGPL-3.0

listmonk

Best for: Newsletters at volume, on hardware you already pay for

A single Go binary and a Postgres database that will push millions of newsletters through whatever SMTP you point it at. Mature, fast, and list-first by design.

Starts at
Free to run; you pay your SMTP provider for the sending
Free tier
Self-hosted — the software is free
Marketing
Lists, subscribers, campaigns and templates
Data region
Wherever you deploy it
What it does well
  • Over 22,000 GitHub stars and years of production use.
  • One binary plus Postgres — no queue broker, no Redis.
  • Handles very large lists on modest hardware.
  • No per-contact cost at any size.
What to watch for
  • No automation builder. It sends campaigns to lists.
  • Bring your own SMTP and your own deliverability.
  • No CRM, no ecommerce data, no landing pages.
  • The admin UI is functional rather than beautiful.
03Commercial one-time licence

Sendy

Best for: Large lists on a one-off licence and Amazon SES rates

A $69 one-time PHP application you install on your own hosting, which sends through your Amazon SES account. No subscription, ever, at any list size.

Starts at
$69 one-time licence; you pay Amazon SES for sending
Free tier
Not free, but there is no recurring cost
Marketing
Lists, campaigns, autoresponders and reports
Data region
Wherever you host it
What it does well
  • $69 once. No monthly fee at any subscriber count, forever.
  • Amazon SES rates underneath — roughly $1 per 10,000 emails.
  • Runs on ordinary PHP and MySQL hosting, like WordPress.
  • Multi-brand support makes it popular with agencies.
What to watch for
  • You install, update and secure it yourself.
  • You bring your own SES account and own the deliverability entirely.
  • Automation is autoresponders, not branching journeys.
  • The interface is functional and dated.
04Hosted service

EmailOctopus

Best for: The cheapest way to email a list of a few thousand people

Deliberately minimal and priced accordingly. No CRM, no funnels, no ecommerce data model — a list, a campaign, a simple automation, and a bill that stays small.

Starts at
Pro from $9/mo billed yearly
Free tier
2,500 subscribers and 10,000 emails a month, with EmailOctopus branding
Marketing
Campaigns, simple automations, landing pages and forms
Data region
United Kingdom
What it does well
  • 2,500 free subscribers and 10,000 free emails a month — ten times most free tiers.
  • Pro adds unlimited users, which is rare at $9/mo.
  • Reports kept forever on Pro, against 30 days on free.
  • Nothing to learn. It does one thing.
What to watch for
  • Free puts EmailOctopus branding on your email and limits you to 1 landing page and 1 form.
  • Automation is basic — no branching journeys.
  • No CRM, no SMS, no ecommerce data.
  • Not the tool you grow into.
05Open source

Mautic

Best for: Owning your marketing automation stack outright

The largest open-source marketing automation project — campaigns, segmentation, landing pages, lead scoring — running on your own PHP and MySQL. Free as software, expensive in attention.

Starts at
Free to run; you pay for hosting and a sending provider
Free tier
Self-hosted — the software is free
Marketing
Full campaign builder, segmentation, landing pages, forms and lead scoring
Data region
Wherever you deploy it
What it does well
  • No per-contact pricing, ever. The list can be any size.
  • Feature coverage close to the commercial platforms, including lead scoring.
  • Your data stays on your infrastructure, which answers most privacy requirements.
  • Over 10,000 GitHub stars and years of production use.
What to watch for
  • PHP, MySQL and correctly configured cron — this is a system you administer.
  • Upgrades are known to be involved.
  • You bring your own sending provider and own the deliverability.
  • The interface feels its age next to the commercial tools.
06Hosted service

Brevo

Best for: Large lists you email infrequently, and teams that want EU-based billing

Formerly Sendinblue. The structural difference from almost everything else here is that Brevo meters emails sent rather than contacts stored — so a big dormant list costs nothing to keep.

Starts at
Paid plans start at 5,000 emails a month; the price scales with send volume
Free tier
300 emails a day, forever, with contact storage into the tens of thousands
Marketing
Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages
Data region
European Union (France)
What it does well
  • Priced on emails sent, not contacts stored — the cheapest way to hold a large, rarely-mailed list.
  • French company with EU data handling, which settles a lot of procurement reviews.
  • SMS, WhatsApp, CRM and landing pages included in the platform rather than bolted on.
  • The free plan is genuinely usable for a small list.
What to watch for
  • The free plan's 300-a-day ceiling is a hard daily wall, not a monthly allowance.
  • Breadth over depth — the automation builder is less capable than ActiveCampaign's.
  • Deliverability on shared infrastructure gets mixed reports; warm up carefully.
  • The interface carries the scars of a product that has absorbed a lot of modules.
07Hosted service

MailerLite

Best for: Small teams who want a clean builder and a cheap entry price

The most consistently recommended ActiveCampaign alternative for people who found ActiveCampaign too much. Well-designed, inexpensive, and the Power plan drops the send multiplier entirely.

Starts at
Comfort from $12/mo; Power from $25/mo
Free tier
250 subscribers and 2,500 emails a month, 2 seats, 3 automations
Marketing
Campaigns, automations, landing pages, forms and websites
Data region
European Union (Lithuania)
What it does well
  • Power removes the send cap entirely — unlimited monthly emails and unlimited seats.
  • $12/mo entry is among the cheapest real plans in this category.
  • The editor and templates are genuinely pleasant to use.
  • 24/7 support even on the cheaper paid tier.
What to watch for
  • Free is 250 subscribers and 3 active automations — small.
  • Comfort caps you at 50 active automations and a 10× send multiple.
  • Automation logic is shallower than ActiveCampaign's; complex branching gets awkward.
  • No sales CRM.
08Hosted service

Sender

Best for: The most generous permanent free plan in marketing email

Free forever at 2,500 subscribers and 15,000 monthly emails — with automation, landing pages, forms and transactional sending included rather than held back for paid tiers.

Starts at
Paid plans are priced by subscriber count and aren't shown as a static table
Free tier
2,500 subscribers and 15,000 emails a month, with automation included
Marketing
Campaigns, automation, landing pages, forms and pop-ups, plus SMS on paid tiers
Data region
European Union (Lithuania)
What it does well
  • 2,500 free subscribers and 15,000 free monthly emails — the largest free allowance in this comparison.
  • The free plan includes automation, which most competitors reserve for paid tiers.
  • SMS on paid plans, with free credits on Standard and Professional.
  • Transactional sending is part of the platform.
What to watch for
  • Paid prices weren't rendering on their pricing page when we checked, so budgeting means signing up.
  • Smaller company and integration catalogue than the well-known names.
  • Automation depth is closer to MailerLite than ActiveCampaign.
  • A very generous free tier means a broad shared sender base — warm up carefully.
09Hosted service

Loops

Best for: SaaS teams who want lifecycle email without assembling it

Contact-priced, opinionated, and quick to set up, with transactional sending folded in at no extra charge. Less configurable than ActiveCampaign by design.

Starts at
Priced by subscribed contacts via a slider, not published as a fixed table
Free tier
1,000 contacts and 4,000 sends a month, with a Loops footer on your email
Marketing
Campaigns and loops (their term for automations), plus transactional
Data region
United States
What it does well
  • Transactional sending included rather than billed as a second product.
  • Genuinely fast to set up — hours, not a fortnight.
  • The free plan runs a small product.
  • Clean, modern interface with no legacy modules.
What to watch for
  • Free adds Loops branding and caps you at 10 emails/second.
  • Paid pricing sits behind a slider, so budgeting means signing up.
  • Automation is deliberately simpler than ActiveCampaign's.
  • No CRM, SMS or landing pages.
10Hosted service

Bento

Best for: SaaS and store teams who want marketing and transactional at a very low flat price

A small, opinionated platform with unusually blunt pricing: $29/mo for up to 5,000 active users with unlimited sends, automations and seats, and transactional email metered separately at cents per thousand.

Starts at
$29/mo for up to 5,000 active users
Free tier
100 transactional emails a month; the marketing platform has a 30-day trial
Marketing
Campaigns, automations, CRM, segmentation, forms and pop-ups
Data region
United States
What it does well
  • $29/mo covers 5,000 active users with unlimited marketing sends, automations and seats.
  • Transactional at $5/mo to 12,500 emails, then $0.09 per 1,000 — among the cheapest anywhere.
  • A 30-day trial with no charge during it.
  • Deliverability tooling and analytics included rather than upsold.
What to watch for
  • Small company; fewer integrations and less public track record.
  • Bento Chat is a separate $30/mo add-on and requires the marketing platform.
  • Marketing and transactional are metered separately rather than as one plan.
  • Less polished than the established names, which is the trade for the price.
11Hosted service

Kit (formerly ConvertKit)

Best for: Creators, newsletters and anyone selling their own digital products

Built for individual creators rather than marketing departments, and it shows in the best way: unlimited sending, a free tier that goes to 10,000 subscribers, and commerce built in.

Starts at
Creator $33/mo at 1,000 subscribers ($390/year)
Free tier
Up to 10,000 subscribers with one basic visual automation
Marketing
Broadcasts, sequences, visual automations, landing pages, forms and digital product sales
Data region
United States
What it does well
  • The most generous free tier here by subscriber count — 10,000, not 250.
  • Unlimited email broadcasts on every paid plan; no send multiplier.
  • Sells digital products and subscriptions natively.
  • Pro includes unlimited users, which most competitors reserve for their top tier.
What to watch for
  • The free tier allows one basic automation — the sequences are the paid product.
  • Creator is $33/mo at 1,000 subscribers, well above MailerLite or Mailchimp at that size.
  • Commerce takes a transaction fee on product sales.
  • Built around a creator's mental model; a B2B lifecycle team may find it thin.
12Hosted service

Buttondown

Best for: Writers who want the smallest possible newsletter tool

Deliberately minimal, privacy-minded and priced à la carte — a small base plus $9, $29 or $79 add-ons for the things you actually use. Free to 100 subscribers.

Starts at
Free to 100 subscribers; add-ons from +$9/mo
Free tier
Up to 100 subscribers
Marketing
Newsletters, with tagging, segmentation and automations as paid add-ons
Data region
United States
What it does well
  • Billed on active subscribers only — dormant addresses don't cost you.
  • Markdown-first writing with a hosted archive and custom domain sending.
  • Add-on pricing means you pay for exactly the features you switch on.
  • Small, independent and unusually transparent about how it works.
What to watch for
  • The free tier is 100 subscribers — the smallest here.
  • Automations are a $29/mo add-on, and teams and whitelabelling are $79/mo.
  • Standard pricing allows at most one email a day to your whole list.
  • No ecommerce data, no CRM, no transactional API.
13Hosted service

Mailchimp

Best for: Teams who need the name procurement already recognises

The default answer for a decade, now part of Intuit. Enormous integration catalogue, and a pricing model built around send multipliers and seat counts that gets expensive at the top.

Starts at
Essentials $13/mo at 500 contacts
Free tier
250 contacts and 500 sends a month, capped at 250 a day, 1 seat
Marketing
Campaigns, journeys, landing pages, forms, ads and a light CRM
Data region
United States
What it does well
  • The largest integration catalogue in the category.
  • Template and content tooling that non-marketers can use without training.
  • Predictive segmentation and reporting on Standard and above.
  • Every agency and freelancer already knows it.
What to watch for
  • Free is 250 contacts and 500 sends — a demo, not a plan.
  • Send multipliers apply: 10× on Essentials, 12× on Standard, 15× on Premium.
  • Seats are rationed at 1 / 3 / 5 until Premium, which is $350/mo at 500 contacts.
  • You pay for unsubscribed contacts unless you archive them yourself.
14Hosted service

ActiveCampaign

Best for: Teams that need marketing and sales automation in one system

The deepest automation builder in the mid-market, with a CRM alongside it. Four tiers, priced on contacts, with sending capped at a multiple of your list and most of the interesting parts sold as add-ons.

Starts at
Priced per tier and contact count; no static price table is published
Free tier
None — a 14-day trial
Marketing
The whole product, plus a sales CRM on the higher tiers
Data region
United States (Chicago-headquartered)
What it does well
  • Automation depth that most of this list doesn't match.
  • Marketing and sales in one system, with custom objects on Enterprise.
  • Over 1,000 integrations.
  • Free migration and onboarding, and no setup fees.
What to watch for
  • Sending is capped at a multiple of your contacts: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise.
  • Seats are rationed — 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise.
  • Starter limits automations to 5 actions each.
  • CRM, transactional email and SMS are paid add-ons on top of the plan.
  • No free plan, and the price scales with contacts whether or not you email them.
15Hosted service

Moosend

Best for: Unlimited sending on a budget, with a long trial to prove it

A Sitecore-owned platform that leads on unlimited sending and a 30-day no-card trial. There's also a credits model — buy 350,000 sends for $350 — which suits anyone whose volume is lumpy.

Starts at
Pro is priced by subscriber count on a calculator
Free tier
None — a 30-day trial with no credit card
Marketing
Campaigns, automation, landing pages, forms, plus SMTP and transactional email
Data region
European Union (Greece)
What it does well
  • Unlimited email campaigns and sends on every paid plan.
  • A 30-day trial with no card, which is unusually long.
  • A credits option — $350 for 350,000 sends — for irregular volume.
  • SMTP and transactional email included rather than a separate product.
What to watch for
  • No permanent free plan.
  • Pro pricing is a calculator rather than a published table.
  • Smaller integration catalogue than the big names.
  • Brand recognition is low, which matters if you need internal buy-in.
16Hosted service

Benchmark Email

Best for: Straightforward campaigns at a low flat price

An unfashionable, long-running option with a simple two-tier structure: a small free plan and a Pro plan from $27/mo that covers 2,500 to 100,000 contacts.

Starts at
Pro from $27/mo
Free tier
500 contacts and 2,500 sends a month, 1 user, 1 domain
Marketing
Campaigns, automation, sign-up forms and reporting
Data region
United States
What it does well
  • One paid tier, so there's no feature-gating puzzle to solve.
  • 10 sending domains on Pro.
  • A permanent free plan for evaluation.
  • Long-established and stable.
What to watch for
  • Pro sends are capped at 10× your contact limit.
  • Pro includes one user; additional users are $15/mo each, up to ten.
  • The free plan is 500 contacts and 2,500 sends.
  • Feature depth is well behind ActiveCampaign or Klaviyo.
17Open source (MIT), with a paid managed option

Ghost

Best for: Publications that want a website, a newsletter and paid memberships in one open-source stack

A publishing platform with newsletters attached, and one of the few genuinely open-source options here — Ghost(Pro) is the managed version, and you can self-host the same software for nothing.

Starts at
Starter $18/mo billed yearly; Publisher $29/mo
Free tier
None on Ghost(Pro), but the software is free to self-host
Marketing
Publishing, newsletters and paid memberships — no lifecycle automation
Data region
Managed hosting in your chosen region; self-hosted wherever you deploy
What it does well
  • 0% transaction fee on paid memberships — you keep everything past the payment processor.
  • The site, the archive and the newsletter are one product, not three.
  • Genuinely open source: self-host the identical software at no licence cost.
  • Business at $199/mo gives 10 newsletters and 15 staff users.
What to watch for
  • Starter at $18/mo excludes paid memberships and allows 1 newsletter and 1 staff user.
  • No marketing automation — no behavioural segments or multi-step flows.
  • No transactional email for a product.
  • Self-hosting means running Node, a database and your own sending provider.
18Commercial plugin, with a free edition

FluentCRM

Best for: WordPress sites that want the CRM inside WordPress

A WordPress plugin rather than a SaaS. Contacts, sequences and automations live in your own WordPress database, and you bring your own sending provider — so the licence is a flat annual fee no matter how big the list gets.

Starts at
$90/year for one site; $174/year for five
Free tier
A free version of the plugin
Marketing
Campaigns, sequences, automations, segmentation and forms, inside WordPress
Data region
Wherever your WordPress site is hosted
What it does well
  • Flat annual licence — unlimited contacts, no per-contact pricing at all.
  • Data stays in your own WordPress database.
  • Deep integration with WooCommerce, LearnDash, membership plugins and the rest of the ecosystem.
  • The genuine answer to 'ActiveCampaign alternative for WordPress'.
What to watch for
  • It doesn't send email. You still pay Amazon SES, Mailgun or similar underneath.
  • Sending at volume from WordPress cron is fragile; large lists need care.
  • Deliverability is entirely your problem.
  • If your site goes down, so does your marketing automation.
FAQ

Mailcoach alternatives, asked and answered

What is the best Mailcoach alternative?

For the self-hosted model with no licence at all, listmonk. For a one-time fee, Sendy at $69. For a flat hosted price, EmailOctopus at $9/mo or MailerLite at $12/mo.

If pay-as-you-go volatility is the problem, contact-priced plans put the meter on the list rather than the sending — that's us, MailerLite and most of this page.

Is pay-as-you-go cheaper?

For low or irregular volume, clearly — $9.99/mo plus 2,000 emails costs less than almost any flat plan. For steady high volume it inverts: 200,000 emails a month is $400 on top of the base at Mailcoach's own rate.

Work out your monthly send volume and multiply before comparing.

Can I self-host Mailcoach?

Yes — Mailcoach Self-Hosted is sold separately for teams running their own infrastructure, though the licence cost isn't published on the hosted pricing page.

If self-hosting is the goal and cost matters, listmonk and Mautic are free and Sendy is $69 once.

A bill that doesn't move

One meter, and it isn't your send volume

Contacts are metered and sending is uncapped under fair use, so a launch week costs the same as a quiet one. 5,000 contacts and 5,000 emails free.

Start free Read the API docs

Keep reading

Email Bump vs MailcoachThe head-to-head, including where Mailcoach is the better buy.Every comparisonAll the platforms we've priced and compared, in one index.Email Bump pricingWhat contact-based pricing costs at every list size.