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Comparison

The best HubSpot alternatives

HubSpot's free CRM is genuinely free and genuinely good, which is how most people end up there. The problem arrives later: the automation everyone actually wants lives on Professional, at $800/mo plus a mandatory $3,000 onboarding fee.

Fifteen alternatives below, with what each costs, what its free tier really gets you, and what it is bad at. We make one of them. It's marked, and we're clear that it doesn't replace the CRM half of what you're using.

15 options Prices checked 2 August 2026 No affiliate links
The short answer

Pick by the reason you're leaving

Nobody replaces a platform in the abstract. Something specific stopped working. Start from that, not from a feature matrix.

Closest CRM replacementActiveCampaign

Marketing automation plus a sales CRM, at a fraction of Professional's price.

Cheapest all-rounderBrevo

Email, SMS, WhatsApp, a CRM and landing pages, metered on sends.

Best for ecommerceKlaviyo

If the marketing you're automating is store behaviour rather than deal stages.

Best open sourceMautic

Campaigns, landing pages and lead scoring on your own infrastructure, with no per-contact fee.

Best when you only needed the email halfEmail Bump

Campaigns, segments, flows and a transactional API for $19/mo at 10,000 contacts. That's us.

Context

What actually goes wrong with HubSpot

Nobody leaves HubSpot because the software is bad. They leave because of where the price steps, and what's on either side of that step.

The cliff between Starter and Professional. Starter is $7/mo per seat. Professional is $800/mo. There is nothing in between, and unlimited workflows — the actual marketing automation — start at Professional. So the moment you need a real journey builder, your bill goes from tens of dollars to hundreds.

The onboarding fee is mandatory. Professional requires a $3,000 onboarding fee. Enterprise requires $7,000. That's a one-off, it's not optional, and it doesn't appear in the monthly figure people budget from. Enterprise itself is $3,600/mo.

Seats are $45 each. Additional core seats are $45/mo on top of the plan. For a team of six that's $270/mo before anyone sends an email, which is why HubSpot bills grow in a way that has little to do with how much marketing you do.

Marketing contacts are their own meter. Professional includes 2,000 marketing contacts, Enterprise 10,000. Contacts in the CRM that you market to become marketing contacts and get billed as such — a distinction that catches out teams who imported a large database expecting the CRM's free contact allowance to cover it.

You're buying a platform, not a tool. That's the pitch and it's honest. But if you only need to send campaigns and run a few sequences, you are paying for a sales suite, a service desk and a CMS to get at them — and the onboarding fee is an explicit signal that this is a system you adopt rather than a tool you use.

The baseline

What HubSpot Marketing Hub costs, from their own pricing page

Everything below is compared against these numbers, read on 2 August 2026.

Monthly, plus one-off fees

The tiers

$0
Up to 2 usersFree — Basic email, forms, live chat, limited ads
$7/mo
per seat, 1,000 contactsStarter — 500 HubSpot credits — essential tools only
$800/mo
2,000 contacts, 3 seatsProfessional — Plus a $3,000 onboarding fee. Unlimited workflows start here
$3,600/mo
10,000 contacts, 5 seatsEnterprise — Plus a $7,000 onboarding fee
Worth knowing

The fine print

  • Additional core seats are $45/mo each.
  • Onboarding fees on Professional and Enterprise are mandatory, not optional services.
  • Marketing contacts are metered separately from CRM contacts.
  • The free CRM is genuinely free and is the reason most accounts start.
  • There is no tier between $7/mo per seat and $800/mo.
Side by side

All 15, on the things that decide it

ProviderStarts atFree tierWhat it coversLicenceData region
Email BumpHosted$19/mo at 10,000 contacts5,000 contacts and 5,000 emails a monthThe whole product — campaigns, live segments, multi-step flows and behavioural triggersProprietaryUnited States (Amazon SES, us-east-1)
ActiveCampaignHostedPriced per tier and contact count; no static price table is publishedNone — a 14-day trialThe whole product, plus a sales CRM on the higher tiersProprietaryUnited States (Chicago-headquartered)
BrevoHostedPaid plans start at 5,000 emails a month; the price scales with send volume300 emails a day, forever, with contact storage into the tens of thousandsCampaigns, automation, plus SMS, WhatsApp, a CRM and landing pagesProprietaryEuropean Union (France)
MailerLiteHostedComfort from $12/mo; Power from $25/mo250 subscribers and 2,500 emails a month, 2 seats, 3 automationsCampaigns, automations, landing pages, forms and websitesProprietaryEuropean Union (Lithuania)
MailchimpHostedEssentials $13/mo at 500 contacts250 contacts and 500 sends a month, capped at 250 a day, 1 seatCampaigns, journeys, landing pages, forms, ads and a light CRMProprietaryUnited States
KlaviyoHostedPriced by active profiles on a slider; no static price table is published250 active profiles and 500 email sends a month, plus $5 of mobile messagesCampaigns, flows, ecommerce segmentation, SMS and pushProprietaryUnited States
GetResponseHostedStarter $19/mo at 1,000 contacts ($15.58/mo billed annually)None — a 14-day trial with feature limitsCampaigns, automation, funnels, landing pages, webinars and coursesProprietaryEuropean Union (Poland)
Kit (formerly ConvertKit)HostedCreator $33/mo at 1,000 subscribers ($390/year)Up to 10,000 subscribers with one basic visual automationBroadcasts, sequences, visual automations, landing pages, forms and digital product salesProprietaryUnited States
OmnisendHostedStandard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500250 contacts, 500 emails a month and 500 web push notificationsEcommerce campaigns and automations, SMS and web pushProprietaryEuropean Union (Lithuania)
Customer.ioHostedEssentials includes 5,000 profiles and 1 million emails a month; the price isn't published as a flat figureNone, but early-stage startups can get a full year freeEvent-driven campaigns and journeys across email, push, SMS and in-appProprietaryUnited States, with an EU data centre option
LoopsHostedPriced by subscribed contacts via a slider, not published as a fixed table1,000 contacts and 4,000 sends a month, with a Loops footer on your emailCampaigns and loops (their term for automations), plus transactionalProprietaryUnited States
EmailOctopusHostedPro from $9/mo billed yearly2,500 subscribers and 10,000 emails a month, with EmailOctopus brandingCampaigns, simple automations, landing pages and formsProprietaryUnited Kingdom
FluentCRMSelf-hostable$90/year for one site; $174/year for fiveA free version of the pluginCampaigns, sequences, automations, segmentation and forms, inside WordPressCommercial plugin, with a free editionWherever your WordPress site is hosted
MauticSelf-hostableFree to run; you pay for hosting and a sending providerSelf-hosted — the software is freeFull campaign builder, segmentation, landing pages, forms and lead scoringOpen sourceWherever you deploy it
listmonkSelf-hostableFree to run; you pay your SMTP provider for the sendingSelf-hosted — the software is freeLists, subscribers, campaigns and templatesAGPL-3.0Wherever you deploy it

Read off each vendor's own pricing or documentation page on 2 August 2026. Where a vendor renders prices from a slider and publishes no static table, the cell says so instead of repeating a number from someone's affiliate post.

In detail

Every option, and what it's bad at

01Hosted service

Email Bump

Best for: Teams tired of send multipliers, seat limits and paid add-ons

Contact-priced marketing automation with the transactional API included rather than sold as an add-on. Sending isn't a multiple of your list size, seats aren't rationed, and unsubscribed contacts stop counting toward the bill.

Starts at
$19/mo at 10,000 contacts
Free tier
5,000 contacts and 5,000 emails a month
Marketing
The whole product — campaigns, live segments, multi-step flows and behavioural triggers
Data region
United States (Amazon SES, us-east-1)
What it does well
  • No send multiplier. Most of this list caps you at 10–15× your contact count; sending here is uncapped under fair use.
  • Unlimited team seats on every plan, including free — seats are the quiet upsell everywhere else.
  • Unlimited sending domains, also on every plan.
  • Unsubscribed and bounced contacts stop being billable, so the number you pay for is your real audience.
  • The transactional API, SMTP and inbound email are included, not add-ons.
  • A CLI, an MCP server and agent skills cover the same surface as the API, including creating the account itself.
What to watch for
  • No sales CRM — no pipelines, deals or lead scoring. If you're replacing ActiveCampaign's sales side, this isn't it.
  • No SMS or WhatsApp. Email and inbound email only.
  • No landing page or form builder.
  • US-only sending; no EU data region.
  • A much smaller integration catalogue than the incumbents' hundreds of connectors.
  • The free plan puts a 'Powered by Email Bump' badge on marketing footers.
02Hosted service

ActiveCampaign

Best for: Teams that need marketing and sales automation in one system

The deepest automation builder in the mid-market, with a CRM alongside it. Four tiers, priced on contacts, with sending capped at a multiple of your list and most of the interesting parts sold as add-ons.

Starts at
Priced per tier and contact count; no static price table is published
Free tier
None — a 14-day trial
Marketing
The whole product, plus a sales CRM on the higher tiers
Data region
United States (Chicago-headquartered)
What it does well
  • Automation depth that most of this list doesn't match.
  • Marketing and sales in one system, with custom objects on Enterprise.
  • Over 1,000 integrations.
  • Free migration and onboarding, and no setup fees.
What to watch for
  • Sending is capped at a multiple of your contacts: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise.
  • Seats are rationed — 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise.
  • Starter limits automations to 5 actions each.
  • CRM, transactional email and SMS are paid add-ons on top of the plan.
  • No free plan, and the price scales with contacts whether or not you email them.
03Hosted service

Brevo

Best for: Large lists you email infrequently, and teams that want EU-based billing

Formerly Sendinblue. The structural difference from almost everything else here is that Brevo meters emails sent rather than contacts stored — so a big dormant list costs nothing to keep.

Starts at
Paid plans start at 5,000 emails a month; the price scales with send volume
Free tier
300 emails a day, forever, with contact storage into the tens of thousands
Marketing
Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages
Data region
European Union (France)
What it does well
  • Priced on emails sent, not contacts stored — the cheapest way to hold a large, rarely-mailed list.
  • French company with EU data handling, which settles a lot of procurement reviews.
  • SMS, WhatsApp, CRM and landing pages included in the platform rather than bolted on.
  • The free plan is genuinely usable for a small list.
What to watch for
  • The free plan's 300-a-day ceiling is a hard daily wall, not a monthly allowance.
  • Breadth over depth — the automation builder is less capable than ActiveCampaign's.
  • Deliverability on shared infrastructure gets mixed reports; warm up carefully.
  • The interface carries the scars of a product that has absorbed a lot of modules.
04Hosted service

MailerLite

Best for: Small teams who want a clean builder and a cheap entry price

The most consistently recommended ActiveCampaign alternative for people who found ActiveCampaign too much. Well-designed, inexpensive, and the Power plan drops the send multiplier entirely.

Starts at
Comfort from $12/mo; Power from $25/mo
Free tier
250 subscribers and 2,500 emails a month, 2 seats, 3 automations
Marketing
Campaigns, automations, landing pages, forms and websites
Data region
European Union (Lithuania)
What it does well
  • Power removes the send cap entirely — unlimited monthly emails and unlimited seats.
  • $12/mo entry is among the cheapest real plans in this category.
  • The editor and templates are genuinely pleasant to use.
  • 24/7 support even on the cheaper paid tier.
What to watch for
  • Free is 250 subscribers and 3 active automations — small.
  • Comfort caps you at 50 active automations and a 10× send multiple.
  • Automation logic is shallower than ActiveCampaign's; complex branching gets awkward.
  • No sales CRM.
05Hosted service

Mailchimp

Best for: Teams who need the name procurement already recognises

The default answer for a decade, now part of Intuit. Enormous integration catalogue, and a pricing model built around send multipliers and seat counts that gets expensive at the top.

Starts at
Essentials $13/mo at 500 contacts
Free tier
250 contacts and 500 sends a month, capped at 250 a day, 1 seat
Marketing
Campaigns, journeys, landing pages, forms, ads and a light CRM
Data region
United States
What it does well
  • The largest integration catalogue in the category.
  • Template and content tooling that non-marketers can use without training.
  • Predictive segmentation and reporting on Standard and above.
  • Every agency and freelancer already knows it.
What to watch for
  • Free is 250 contacts and 500 sends — a demo, not a plan.
  • Send multipliers apply: 10× on Essentials, 12× on Standard, 15× on Premium.
  • Seats are rationed at 1 / 3 / 5 until Premium, which is $350/mo at 500 contacts.
  • You pay for unsubscribed contacts unless you archive them yourself.
06Hosted service

Klaviyo

Best for: Ecommerce, where revenue attribution per email is the point

The ecommerce standard. Deep Shopify and store-data integration, segmentation built on purchase behaviour, and reporting that ties sends to revenue better than anything else here.

Starts at
Priced by active profiles on a slider; no static price table is published
Free tier
250 active profiles and 500 email sends a month, plus $5 of mobile messages
Marketing
Campaigns, flows, ecommerce segmentation, SMS and push
Data region
United States
What it does well
  • Best-in-class ecommerce data model — orders, products and browsing drive segments directly.
  • Revenue attribution per flow and per campaign, out of the box.
  • SMS and push in the same platform as email.
  • Predictive analytics on customer lifetime value.
What to watch for
  • Free is 250 profiles and 500 sends a month.
  • Priced on active profiles, and the definition of active is broader than 'subscribed'.
  • It gets expensive fast as the list grows; that's the standard complaint.
  • Overkill, and overpriced, if you aren't an ecommerce store.
07Hosted service

GetResponse

Best for: Course creators and anyone who needs webinars in the same tool

An all-in-one that includes things nobody else bundles — webinars, course hosting, a website builder — with unlimited sending on every plan.

Starts at
Starter $19/mo at 1,000 contacts ($15.58/mo billed annually)
Free tier
None — a 14-day trial with feature limits
Marketing
Campaigns, automation, funnels, landing pages, webinars and courses
Data region
European Union (Poland)
What it does well
  • Unlimited monthly email sends on every plan, including the $19 entry tier.
  • Webinars, courses and a website builder in the same subscription.
  • Polish company, so EU data handling comes as standard.
  • Abandoned-cart recovery and sales funnels on Marketer.
What to watch for
  • Starter allows exactly 1 automation workflow — the automation is really on Marketer at $59/mo.
  • No free plan.
  • Users are capped at 3 on Starter and 5 on Marketer and Creator.
  • Breadth means some modules feel less finished than the email core.
08Hosted service

Kit (formerly ConvertKit)

Best for: Creators, newsletters and anyone selling their own digital products

Built for individual creators rather than marketing departments, and it shows in the best way: unlimited sending, a free tier that goes to 10,000 subscribers, and commerce built in.

Starts at
Creator $33/mo at 1,000 subscribers ($390/year)
Free tier
Up to 10,000 subscribers with one basic visual automation
Marketing
Broadcasts, sequences, visual automations, landing pages, forms and digital product sales
Data region
United States
What it does well
  • The most generous free tier here by subscriber count — 10,000, not 250.
  • Unlimited email broadcasts on every paid plan; no send multiplier.
  • Sells digital products and subscriptions natively.
  • Pro includes unlimited users, which most competitors reserve for their top tier.
What to watch for
  • The free tier allows one basic automation — the sequences are the paid product.
  • Creator is $33/mo at 1,000 subscribers, well above MailerLite or Mailchimp at that size.
  • Commerce takes a transaction fee on product sales.
  • Built around a creator's mental model; a B2B lifecycle team may find it thin.
09Hosted service

Omnisend

Best for: Small ecommerce stores that want Klaviyo's shape at a lower price

Ecommerce-focused automation with email, SMS and web push in one plan, priced well below Klaviyo at the sizes most stores actually operate at.

Starts at
Standard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500
Free tier
250 contacts, 500 emails a month and 500 web push notifications
Marketing
Ecommerce campaigns and automations, SMS and web push
Data region
European Union (Lithuania)
What it does well
  • Pro gives unlimited monthly emails at $41.30/mo.
  • Web push is unlimited from the Standard plan.
  • SMS from $0.007 with no separate platform fee.
  • Free migration and 24/7 support even on the entry plan.
What to watch for
  • Free is 250 contacts and 500 emails.
  • Standard's 6,000-email allowance is small if you send weekly.
  • Built for stores; a B2B SaaS will find the data model a poor fit.
  • Reporting is thinner than Klaviyo's.
10Hosted service

Customer.io

Best for: Product teams sending lifecycle email off real product events

The technical end of this list. You pipe in events and objects, and build messaging on top of your actual data model rather than a list. Powerful, and priced for companies that already know they need it.

Starts at
Essentials includes 5,000 profiles and 1 million emails a month; the price isn't published as a flat figure
Free tier
None, but early-stage startups can get a full year free
Marketing
Event-driven campaigns and journeys across email, push, SMS and in-app
Data region
United States, with an EU data centre option
What it does well
  • 1 million emails a month included on the entry plan — sending is not the constraint.
  • Data model built on events and objects, not lists and tags.
  • Extra profiles are $0.009 each, so growth is predictable.
  • The startup programme gives qualifying companies a year at no cost.
What to watch for
  • You need engineers. This is not a tool a marketer sets up alone.
  • Pricing above Essentials is a sales conversation.
  • No landing pages, forms or CRM — it assumes those live elsewhere.
  • Overbuilt for a straightforward newsletter.
11Hosted service

Loops

Best for: SaaS teams who want lifecycle email without assembling it

Contact-priced, opinionated, and quick to set up, with transactional sending folded in at no extra charge. Less configurable than ActiveCampaign by design.

Starts at
Priced by subscribed contacts via a slider, not published as a fixed table
Free tier
1,000 contacts and 4,000 sends a month, with a Loops footer on your email
Marketing
Campaigns and loops (their term for automations), plus transactional
Data region
United States
What it does well
  • Transactional sending included rather than billed as a second product.
  • Genuinely fast to set up — hours, not a fortnight.
  • The free plan runs a small product.
  • Clean, modern interface with no legacy modules.
What to watch for
  • Free adds Loops branding and caps you at 10 emails/second.
  • Paid pricing sits behind a slider, so budgeting means signing up.
  • Automation is deliberately simpler than ActiveCampaign's.
  • No CRM, SMS or landing pages.
12Hosted service

EmailOctopus

Best for: The cheapest way to email a list of a few thousand people

Deliberately minimal and priced accordingly. No CRM, no funnels, no ecommerce data model — a list, a campaign, a simple automation, and a bill that stays small.

Starts at
Pro from $9/mo billed yearly
Free tier
2,500 subscribers and 10,000 emails a month, with EmailOctopus branding
Marketing
Campaigns, simple automations, landing pages and forms
Data region
United Kingdom
What it does well
  • 2,500 free subscribers and 10,000 free emails a month — ten times most free tiers.
  • Pro adds unlimited users, which is rare at $9/mo.
  • Reports kept forever on Pro, against 30 days on free.
  • Nothing to learn. It does one thing.
What to watch for
  • Free puts EmailOctopus branding on your email and limits you to 1 landing page and 1 form.
  • Automation is basic — no branching journeys.
  • No CRM, no SMS, no ecommerce data.
  • Not the tool you grow into.
13Commercial plugin, with a free edition

FluentCRM

Best for: WordPress sites that want the CRM inside WordPress

A WordPress plugin rather than a SaaS. Contacts, sequences and automations live in your own WordPress database, and you bring your own sending provider — so the licence is a flat annual fee no matter how big the list gets.

Starts at
$90/year for one site; $174/year for five
Free tier
A free version of the plugin
Marketing
Campaigns, sequences, automations, segmentation and forms, inside WordPress
Data region
Wherever your WordPress site is hosted
What it does well
  • Flat annual licence — unlimited contacts, no per-contact pricing at all.
  • Data stays in your own WordPress database.
  • Deep integration with WooCommerce, LearnDash, membership plugins and the rest of the ecosystem.
  • The genuine answer to 'ActiveCampaign alternative for WordPress'.
What to watch for
  • It doesn't send email. You still pay Amazon SES, Mailgun or similar underneath.
  • Sending at volume from WordPress cron is fragile; large lists need care.
  • Deliverability is entirely your problem.
  • If your site goes down, so does your marketing automation.
14Open source

Mautic

Best for: Owning your marketing automation stack outright

The largest open-source marketing automation project — campaigns, segmentation, landing pages, lead scoring — running on your own PHP and MySQL. Free as software, expensive in attention.

Starts at
Free to run; you pay for hosting and a sending provider
Free tier
Self-hosted — the software is free
Marketing
Full campaign builder, segmentation, landing pages, forms and lead scoring
Data region
Wherever you deploy it
What it does well
  • No per-contact pricing, ever. The list can be any size.
  • Feature coverage close to the commercial platforms, including lead scoring.
  • Your data stays on your infrastructure, which answers most privacy requirements.
  • Over 10,000 GitHub stars and years of production use.
What to watch for
  • PHP, MySQL and correctly configured cron — this is a system you administer.
  • Upgrades are known to be involved.
  • You bring your own sending provider and own the deliverability.
  • The interface feels its age next to the commercial tools.
15AGPL-3.0

listmonk

Best for: Newsletters at volume, on hardware you already pay for

A single Go binary and a Postgres database that will push millions of newsletters through whatever SMTP you point it at. Mature, fast, and list-first by design.

Starts at
Free to run; you pay your SMTP provider for the sending
Free tier
Self-hosted — the software is free
Marketing
Lists, subscribers, campaigns and templates
Data region
Wherever you deploy it
What it does well
  • Over 22,000 GitHub stars and years of production use.
  • One binary plus Postgres — no queue broker, no Redis.
  • Handles very large lists on modest hardware.
  • No per-contact cost at any size.
What to watch for
  • No automation builder. It sends campaigns to lists.
  • Bring your own SMTP and your own deliverability.
  • No CRM, no ecommerce data, no landing pages.
  • The admin UI is functional rather than beautiful.
Before you switch

Work out which half you're actually using

HubSpot is a CRM with marketing attached. Most of this page can replace the marketing; almost none of it replaces the CRM. So the first question isn't which alternative — it's whether your deals, pipelines and sales sequences live in HubSpot too.

If they do, ActiveCampaign is the realistic move: marketing automation plus a sales CRM, at a fraction of Professional. Brevo is the cheaper version of the same idea. Everything else on this page will leave your sales team somewhere else.

If they don't — if HubSpot is where your marketing emails go and Salesforce or a spreadsheet holds the deals — then you're paying $800/mo plus onboarding for campaigns and workflows, and almost any email platform here does that for under $50.

FAQ

HubSpot alternatives, asked and answered

What is the best HubSpot alternative?

It depends on whether you need the CRM. If you do, ActiveCampaign gives you marketing automation plus a sales CRM at a fraction of Professional's price, and Brevo does something similar for less again.

If you only need the marketing half — campaigns, segments, sequences — then almost anything here does it for under $50/mo, and the $800/mo plus $3,000 onboarding you're comparing against is buying software you don't use.

Why is HubSpot so expensive?

Three multipliers. The tier step from $7/mo per seat to $800/mo with nothing in between. The mandatory onboarding fee — $3,000 on Professional, $7,000 on Enterprise. And $45/mo for every additional core seat.

Then marketing contacts are metered separately from CRM contacts, so importing a large database can move you up a tier without you having sent anything.

Is there a free HubSpot alternative?

For the CRM, not really — HubSpot's free CRM is unusually generous and hard to beat. For the marketing side there are plenty: Kit gives 10,000 free subscribers, Email Bump gives 5,000 contacts with flows and segments, EmailOctopus gives 2,500 subscribers and 10,000 monthly emails, Brevo gives 300 emails a day forever.

Mautic is the open-source answer if you want the whole thing on your own infrastructure with no per-contact fee at all.

Can I keep the free HubSpot CRM and move the email elsewhere?

Yes, and it's a common and sensible pattern. Keep contacts and deals in the free CRM, run marketing on a dedicated email platform, and sync between them over the API or a middleware tool.

You lose the single-record convenience and you save the $800/mo plus onboarding. For a small sales team that trade is usually obvious once it's written down.

If you only needed the email half

Campaigns and flows for $19/mo

Live segments, multi-step flows, a transactional API and SMTP on one contact-priced plan, with unlimited seats and no onboarding fee. 5,000 contacts and 5,000 emails free.

Start free Read the API docs

Keep reading

Email Bump vs HubSpotThe head-to-head, including where HubSpot is the better buy.Every comparisonAll the platforms we've priced and compared, in one index.Email Bump pricingWhat contact-based pricing costs at every list size.