Comparison

The best AWeber alternatives

AWeber has been sending email since before most of this list existed, and its Plus plan gives unlimited users at $30/mo — a seat policy the newer platforms save for their top tier. People leave over the send multiplier, the three-automation limit on Lite, and the absence of a free plan.

Nineteen alternatives below, with what each costs, what its free tier really gets you, and what it is bad at. We make one of them. It's marked, and its gaps are listed like everyone else's.

19 options Prices checked 2 August 2026 No affiliate links

The short answer

Pick by the reason you're leaving

Nobody replaces a platform in the abstract. Something specific stopped working. Start from that, not from a feature matrix.

Cheapest like-for-likeMailerLite

From $12/mo with a free tier, against AWeber's $15 and none.

Best free tierKit

10,000 free subscribers, and built for the same creator audience.

Cheapest overallEmailOctopus

$9/mo billed yearly, plus 2,500 free subscribers.

Best automation depthActiveCampaign

When three automations on Lite becomes the reason you're shopping.

Best when the send cap is the problemEmail Bump

No multiplier at all, and unlimited seats on every plan. That's us.

Context

What actually goes wrong with AWeber

AWeber is competent and unfashionable, which is a fine combination. Four things push people to look elsewhere.

Lite allows three automations. Three automations and three landing pages at $15/mo. That's a welcome sequence and two ideas. Unlimited automations mean Plus at $30/mo, which doubles the entry price people were comparing.

The send multiplier. 10× your subscriber count on Lite, 12× on Plus. Standard for this category and still a ceiling you're paying to raise, since the only ways up are to store more subscribers or change tier.

No free plan. A 14-day trial, then a card. Kit gives 10,000 free subscribers, EmailOctopus 2,500, Email Bump 5,000 contacts — all permanent.

It feels its age. The editor and the interface work and they don't delight. For a solo operator that's irrelevant; for a team who'll be in it daily, MailerLite and Kit are noticeably nicer to use for similar money.

The baseline

What AWeber costs, from their own pricing page

Everything below is compared against these numbers, read on 2 August 2026.

At 500 and 2,500 subscribers

The plans

$15/mo

$35/mo at 2,500Lite — 10× sends, 3 users, 3 automations, 3 landing pages

$30/mo

$55/mo at 2,500Plus — 12× sends, unlimited users, unlimited automations and landing pages

$20/mo

billed annuallyDone For You — Plus a $79 setup fee — expert setup, 1:1 call, weekly newsletter drafts

Worth knowing

The fine print

Plus gives unlimited users at $30/mo, which almost nothing else in this category does.
Sending is capped at 10× subscribers on Lite and 12× on Plus.
Sales tracking on Plus carries a 0.6% transaction fee.
No free plan — a 14-day trial with no subscriber limit during the trial.
Done For You includes a one-off $79 setup fee and a human doing the setup.

Side by side

All 19, on the things that decide it

Provider	Starts at	Free tier	What it covers	Licence	Data region
Email BumpHosted	$19/mo at 10,000 contacts	5,000 contacts and 5,000 emails a month	The whole product — campaigns, live segments, multi-step flows and behavioural triggers	Proprietary	United States (Amazon SES, us-east-1)
MailerLiteHosted	Comfort from $12/mo; Power from $25/mo	250 subscribers and 2,500 emails a month, 2 seats, 3 automations	Campaigns, automations, landing pages, forms and websites	Proprietary	European Union (Lithuania)
Kit (formerly ConvertKit)Hosted	Creator $33/mo at 1,000 subscribers ($390/year)	Up to 10,000 subscribers with one basic visual automation	Broadcasts, sequences, visual automations, landing pages, forms and digital product sales	Proprietary	United States
BrevoHosted	Paid plans start at 5,000 emails a month; the price scales with send volume	300 emails a day, forever, with contact storage into the tens of thousands	Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages	Proprietary	European Union (France)
EmailOctopusHosted	Pro from $9/mo billed yearly	2,500 subscribers and 10,000 emails a month, with EmailOctopus branding	Campaigns, simple automations, landing pages and forms	Proprietary	United Kingdom
MailchimpHosted	Essentials $13/mo at 500 contacts	250 contacts and 500 sends a month, capped at 250 a day, 1 seat	Campaigns, journeys, landing pages, forms, ads and a light CRM	Proprietary	United States
ActiveCampaignHosted	Priced per tier and contact count; no static price table is published	None — a 14-day trial	The whole product, plus a sales CRM on the higher tiers	Proprietary	United States (Chicago-headquartered)
GetResponseHosted	Starter $19/mo at 1,000 contacts ($15.58/mo billed annually)	None — a 14-day trial with feature limits	Campaigns, automation, funnels, landing pages, webinars and courses	Proprietary	European Union (Poland)
Constant ContactHosted	Lite from $9/mo; Premium from $69/mo	None — a free trial	Campaigns, events, social posting, surveys and basic automation	Proprietary	United States
Campaign MonitorHosted	Lite and Essentials are priced by contact count on a slider	500 contacts and 500 emails a month	Campaigns, automated journeys, segments and a website builder on Premier	Proprietary	United States, with Australian origins
MoosendHosted	Pro is priced by subscriber count on a calculator	None — a 30-day trial with no credit card	Campaigns, automation, landing pages, forms, plus SMTP and transactional email	Proprietary	European Union (Greece)
KlaviyoHosted	Priced by active profiles on a slider; no static price table is published	250 active profiles and 500 email sends a month, plus $5 of mobile messages	Campaigns, flows, ecommerce segmentation, SMS and push	Proprietary	United States
OmnisendHosted	Standard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500	250 contacts, 500 emails a month and 500 web push notifications	Ecommerce campaigns and automations, SMS and web push	Proprietary	European Union (Lithuania)
LoopsHosted	Priced by subscribed contacts via a slider, not published as a fixed table	1,000 contacts and 4,000 sends a month, with a Loops footer on your email	Campaigns and loops (their term for automations), plus transactional	Proprietary	United States
beehiivHosted	Scale $43/mo at 1,000 subscribers ($517/year)	Up to 2,500 subscribers with unlimited email sends	Newsletter publishing, a website, paid subscriptions and an ad network	Proprietary	United States
HubSpot Marketing HubHosted	Starter $7/mo per seat with 1,000 marketing contacts	Free Marketing Hub for up to 2 users, with basic email, forms and live chat	Campaigns, omni-channel workflows, landing pages, ads and a full CRM	Proprietary	United States, with EU hosting available
FluentCRMSelf-hostable	$90/year for one site; $174/year for five	A free version of the plugin	Campaigns, sequences, automations, segmentation and forms, inside WordPress	Commercial plugin, with a free edition	Wherever your WordPress site is hosted
MauticSelf-hostable	Free to run; you pay for hosting and a sending provider	Self-hosted — the software is free	Full campaign builder, segmentation, landing pages, forms and lead scoring	Open source	Wherever you deploy it
listmonkSelf-hostable	Free to run; you pay your SMTP provider for the sending	Self-hosted — the software is free	Lists, subscribers, campaigns and templates	AGPL-3.0	Wherever you deploy it

Read off each vendor's own pricing or documentation page on 2 August 2026. Where a vendor renders prices from a slider and publishes no static table, the cell says so instead of repeating a number from someone's affiliate post.

In detail

Every option, and what it's bad at

01Hosted service

Email Bump

Best for: Teams tired of send multipliers, seat limits and paid add-ons

Contact-priced marketing automation with the transactional API included rather than sold as an add-on. Sending isn't a multiple of your list size, seats aren't rationed, and unsubscribed contacts stop counting toward the bill.

Starts at: $19/mo at 10,000 contacts
Free tier: 5,000 contacts and 5,000 emails a month
Marketing: The whole product — campaigns, live segments, multi-step flows and behavioural triggers
Data region: United States (Amazon SES, us-east-1)

What it does well

No send multiplier. Most of this list caps you at 10–15× your contact count; sending here is uncapped under fair use.
Unlimited team seats on every plan, including free — seats are the quiet upsell everywhere else.
Unlimited sending domains, also on every plan.
Unsubscribed and bounced contacts stop being billable, so the number you pay for is your real audience.
The transactional API, SMTP and inbound email are included, not add-ons.
A CLI, an MCP server and agent skills cover the same surface as the API, including creating the account itself.

What to watch for

No sales CRM — no pipelines, deals or lead scoring. If you're replacing ActiveCampaign's sales side, this isn't it.
No SMS or WhatsApp. Email and inbound email only.
No landing page or form builder.
US-only sending; no EU data region.
A much smaller integration catalogue than the incumbents' hundreds of connectors.
The free plan puts a 'Powered by Email Bump' badge on marketing footers.

02Hosted service

MailerLite

Best for: Small teams who want a clean builder and a cheap entry price

The most consistently recommended ActiveCampaign alternative for people who found ActiveCampaign too much. Well-designed, inexpensive, and the Power plan drops the send multiplier entirely.

Starts at: Comfort from $12/mo; Power from $25/mo
Free tier: 250 subscribers and 2,500 emails a month, 2 seats, 3 automations
Marketing: Campaigns, automations, landing pages, forms and websites
Data region: European Union (Lithuania)

What it does well

Power removes the send cap entirely — unlimited monthly emails and unlimited seats.
$12/mo entry is among the cheapest real plans in this category.
The editor and templates are genuinely pleasant to use.
24/7 support even on the cheaper paid tier.

What to watch for

Free is 250 subscribers and 3 active automations — small.
Comfort caps you at 50 active automations and a 10× send multiple.
Automation logic is shallower than ActiveCampaign's; complex branching gets awkward.
No sales CRM.

03Hosted service

Kit (formerly ConvertKit)

Best for: Creators, newsletters and anyone selling their own digital products

Built for individual creators rather than marketing departments, and it shows in the best way: unlimited sending, a free tier that goes to 10,000 subscribers, and commerce built in.

Starts at: Creator $33/mo at 1,000 subscribers ($390/year)
Free tier: Up to 10,000 subscribers with one basic visual automation
Marketing: Broadcasts, sequences, visual automations, landing pages, forms and digital product sales
Data region: United States

What it does well

The most generous free tier here by subscriber count — 10,000, not 250.
Unlimited email broadcasts on every paid plan; no send multiplier.
Sells digital products and subscriptions natively.
Pro includes unlimited users, which most competitors reserve for their top tier.

What to watch for

The free tier allows one basic automation — the sequences are the paid product.
Creator is $33/mo at 1,000 subscribers, well above MailerLite or Mailchimp at that size.
Commerce takes a transaction fee on product sales.
Built around a creator's mental model; a B2B lifecycle team may find it thin.

04Hosted service

Brevo

Best for: Large lists you email infrequently, and teams that want EU-based billing

Formerly Sendinblue. The structural difference from almost everything else here is that Brevo meters emails sent rather than contacts stored — so a big dormant list costs nothing to keep.

Starts at: Paid plans start at 5,000 emails a month; the price scales with send volume
Free tier: 300 emails a day, forever, with contact storage into the tens of thousands
Marketing: Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages
Data region: European Union (France)

What it does well

Priced on emails sent, not contacts stored — the cheapest way to hold a large, rarely-mailed list.
French company with EU data handling, which settles a lot of procurement reviews.
SMS, WhatsApp, CRM and landing pages included in the platform rather than bolted on.
The free plan is genuinely usable for a small list.

What to watch for

The free plan's 300-a-day ceiling is a hard daily wall, not a monthly allowance.
Breadth over depth — the automation builder is less capable than ActiveCampaign's.
Deliverability on shared infrastructure gets mixed reports; warm up carefully.
The interface carries the scars of a product that has absorbed a lot of modules.

05Hosted service

EmailOctopus

Best for: The cheapest way to email a list of a few thousand people

Deliberately minimal and priced accordingly. No CRM, no funnels, no ecommerce data model — a list, a campaign, a simple automation, and a bill that stays small.

Starts at: Pro from $9/mo billed yearly
Free tier: 2,500 subscribers and 10,000 emails a month, with EmailOctopus branding
Marketing: Campaigns, simple automations, landing pages and forms
Data region: United Kingdom

What it does well

2,500 free subscribers and 10,000 free emails a month — ten times most free tiers.
Pro adds unlimited users, which is rare at $9/mo.
Reports kept forever on Pro, against 30 days on free.
Nothing to learn. It does one thing.

What to watch for

Free puts EmailOctopus branding on your email and limits you to 1 landing page and 1 form.
Automation is basic — no branching journeys.
No CRM, no SMS, no ecommerce data.
Not the tool you grow into.

06Hosted service

Mailchimp

Best for: Teams who need the name procurement already recognises

The default answer for a decade, now part of Intuit. Enormous integration catalogue, and a pricing model built around send multipliers and seat counts that gets expensive at the top.

Starts at: Essentials $13/mo at 500 contacts
Free tier: 250 contacts and 500 sends a month, capped at 250 a day, 1 seat
Marketing: Campaigns, journeys, landing pages, forms, ads and a light CRM
Data region: United States

What it does well

The largest integration catalogue in the category.
Template and content tooling that non-marketers can use without training.
Predictive segmentation and reporting on Standard and above.
Every agency and freelancer already knows it.

What to watch for

Free is 250 contacts and 500 sends — a demo, not a plan.
Send multipliers apply: 10× on Essentials, 12× on Standard, 15× on Premium.
Seats are rationed at 1 / 3 / 5 until Premium, which is $350/mo at 500 contacts.
You pay for unsubscribed contacts unless you archive them yourself.

07Hosted service

ActiveCampaign

Best for: Teams that need marketing and sales automation in one system

The deepest automation builder in the mid-market, with a CRM alongside it. Four tiers, priced on contacts, with sending capped at a multiple of your list and most of the interesting parts sold as add-ons.

Starts at: Priced per tier and contact count; no static price table is published
Free tier: None — a 14-day trial
Marketing: The whole product, plus a sales CRM on the higher tiers
Data region: United States (Chicago-headquartered)

What it does well

Automation depth that most of this list doesn't match.
Marketing and sales in one system, with custom objects on Enterprise.
Over 1,000 integrations.
Free migration and onboarding, and no setup fees.

What to watch for

Sending is capped at a multiple of your contacts: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise.
Seats are rationed — 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise.
Starter limits automations to 5 actions each.
CRM, transactional email and SMS are paid add-ons on top of the plan.
No free plan, and the price scales with contacts whether or not you email them.

08Hosted service

GetResponse

Best for: Course creators and anyone who needs webinars in the same tool

An all-in-one that includes things nobody else bundles — webinars, course hosting, a website builder — with unlimited sending on every plan.

Starts at: Starter $19/mo at 1,000 contacts ($15.58/mo billed annually)
Free tier: None — a 14-day trial with feature limits
Marketing: Campaigns, automation, funnels, landing pages, webinars and courses
Data region: European Union (Poland)

What it does well

Unlimited monthly email sends on every plan, including the $19 entry tier.
Webinars, courses and a website builder in the same subscription.
Polish company, so EU data handling comes as standard.
Abandoned-cart recovery and sales funnels on Marketer.

What to watch for

Starter allows exactly 1 automation workflow — the automation is really on Marketer at $59/mo.
No free plan.
Users are capped at 3 on Starter and 5 on Marketer and Creator.
Breadth means some modules feel less finished than the email core.

09Hosted service

Constant Contact

Best for: Small local businesses who want a phone number to call

One of the oldest email marketing companies still operating, and still the answer for a restaurant, a gym or a non-profit that wants an event tool, a template and someone on the phone rather than a chat widget.

Starts at: Lite from $9/mo; Premium from $69/mo
Free tier: None — a free trial
Marketing: Campaigns, events, social posting, surveys and basic automation
Data region: United States

What it does well

Event management and registration built in, which almost nobody else has.
Phone support with actual humans, which small businesses value more than features.
Templates and an editor aimed squarely at non-marketers.
Decades of deliverability experience.

What to watch for

Sending is capped at a multiple of your contact list, rising with the tier.
Lite is a single user; automation and segmentation arrive on Standard.
No free plan.
Feels dated next to the newer platforms, and priced as if it doesn't.

10Hosted service

Campaign Monitor

Best for: Design-led teams and agencies sending on behalf of clients

The prettiest templates in the category, and a long history with agencies managing multiple client accounts. Now part of Marigold, with a free tier and unlimited sends from the Essentials plan up.

Starts at: Lite and Essentials are priced by contact count on a slider
Free tier: 500 contacts and 500 emails a month
Marketing: Campaigns, automated journeys, segments and a website builder on Premier
Data region: United States, with Australian origins

What it does well

Unlimited email sends from Essentials up — no multiplier.
Template and design quality that agencies keep coming back for.
Send-time optimisation and engagement segments on Premier.
10% off annual plans and 15% off for non-profits.

What to watch for

Lite caps sending at 5× subscribers a month.
The free plan is 500 contacts and 500 emails — an evaluation allowance.
Dollar amounts aren't published as a static table; the page prices by contact band.
Automation is shallower than ActiveCampaign's.

11Hosted service

Moosend

Best for: Unlimited sending on a budget, with a long trial to prove it

A Sitecore-owned platform that leads on unlimited sending and a 30-day no-card trial. There's also a credits model — buy 350,000 sends for $350 — which suits anyone whose volume is lumpy.

Starts at: Pro is priced by subscriber count on a calculator
Free tier: None — a 30-day trial with no credit card
Marketing: Campaigns, automation, landing pages, forms, plus SMTP and transactional email
Data region: European Union (Greece)

What it does well

Unlimited email campaigns and sends on every paid plan.
A 30-day trial with no card, which is unusually long.
A credits option — $350 for 350,000 sends — for irregular volume.
SMTP and transactional email included rather than a separate product.

What to watch for

No permanent free plan.
Pro pricing is a calculator rather than a published table.
Smaller integration catalogue than the big names.
Brand recognition is low, which matters if you need internal buy-in.

12Hosted service

Klaviyo

Best for: Ecommerce, where revenue attribution per email is the point

The ecommerce standard. Deep Shopify and store-data integration, segmentation built on purchase behaviour, and reporting that ties sends to revenue better than anything else here.

Starts at: Priced by active profiles on a slider; no static price table is published
Free tier: 250 active profiles and 500 email sends a month, plus $5 of mobile messages
Marketing: Campaigns, flows, ecommerce segmentation, SMS and push
Data region: United States

What it does well

Best-in-class ecommerce data model — orders, products and browsing drive segments directly.
Revenue attribution per flow and per campaign, out of the box.
SMS and push in the same platform as email.
Predictive analytics on customer lifetime value.

What to watch for

Free is 250 profiles and 500 sends a month.
Priced on active profiles, and the definition of active is broader than 'subscribed'.
It gets expensive fast as the list grows; that's the standard complaint.
Overkill, and overpriced, if you aren't an ecommerce store.

13Hosted service

Omnisend

Best for: Small ecommerce stores that want Klaviyo's shape at a lower price

Ecommerce-focused automation with email, SMS and web push in one plan, priced well below Klaviyo at the sizes most stores actually operate at.

Starts at: Standard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500
Free tier: 250 contacts, 500 emails a month and 500 web push notifications
Marketing: Ecommerce campaigns and automations, SMS and web push
Data region: European Union (Lithuania)

What it does well

Pro gives unlimited monthly emails at $41.30/mo.
Web push is unlimited from the Standard plan.
SMS from $0.007 with no separate platform fee.
Free migration and 24/7 support even on the entry plan.

What to watch for

Free is 250 contacts and 500 emails.
Standard's 6,000-email allowance is small if you send weekly.
Built for stores; a B2B SaaS will find the data model a poor fit.
Reporting is thinner than Klaviyo's.

14Hosted service

Loops

Best for: SaaS teams who want lifecycle email without assembling it

Contact-priced, opinionated, and quick to set up, with transactional sending folded in at no extra charge. Less configurable than ActiveCampaign by design.

Starts at: Priced by subscribed contacts via a slider, not published as a fixed table
Free tier: 1,000 contacts and 4,000 sends a month, with a Loops footer on your email
Marketing: Campaigns and loops (their term for automations), plus transactional
Data region: United States

What it does well

Transactional sending included rather than billed as a second product.
Genuinely fast to set up — hours, not a fortnight.
The free plan runs a small product.
Clean, modern interface with no legacy modules.

What to watch for

Free adds Loops branding and caps you at 10 emails/second.
Paid pricing sits behind a slider, so budgeting means signing up.
Automation is deliberately simpler than ActiveCampaign's.
No CRM, SMS or landing pages.

15Hosted service

beehiiv

Best for: Newsletters that intend to become a business

Built by ex-Morning Brew people for newsletters that monetise. The free plan runs to 2,500 subscribers with unlimited sends, and paid subscriptions carry a 0% platform take rate — you keep everything past Stripe's fee.

Starts at: Scale $43/mo at 1,000 subscribers ($517/year)
Free tier: Up to 2,500 subscribers with unlimited email sends
Marketing: Newsletter publishing, a website, paid subscriptions and an ad network
Data region: United States

What it does well

2,500 free subscribers with unlimited sending, and no credit card.
0% take rate on paid subscriptions — you pay only Stripe's 2.9% + $0.30.
An ad network that matches sponsors to newsletters, on Scale and above.
Custom domains and API access even on the free plan.

What to watch for

Removing beehiiv branding requires Max at $96/mo.
The free plan excludes the ad network, paid subscriptions and the Send API.
It's a publishing platform, not a marketing automation tool — no behavioural segments or lifecycle flows.
$43/mo at 1,000 subscribers is expensive if you aren't monetising.

16Hosted service

HubSpot Marketing Hub

Best for: Companies buying a CRM and getting marketing with it

Not really an email tool — a CRM platform with marketing attached. The free tier is real and useful; the jump to the tier with the automation people actually want is one of the steepest in software.

Starts at: Starter $7/mo per seat with 1,000 marketing contacts
Free tier: Free Marketing Hub for up to 2 users, with basic email, forms and live chat
Marketing: Campaigns, omni-channel workflows, landing pages, ads and a full CRM
Data region: United States, with EU hosting available

What it does well

The free CRM is genuinely free and genuinely useful.
Starter at $7/mo per seat is the cheapest entry on this page.
One system for marketing, sales, service and content.
The reporting and attribution an executive team will ask for.

What to watch for

Professional is $800/mo with a $3,000 mandatory onboarding fee. Enterprise is $3,600/mo plus $7,000 onboarding.
Unlimited workflows — the actual automation — start at Professional.
Additional core seats are $45/mo each.
Marketing contacts are billed separately from CRM contacts, which surprises people.

17Commercial plugin, with a free edition

FluentCRM

Best for: WordPress sites that want the CRM inside WordPress

A WordPress plugin rather than a SaaS. Contacts, sequences and automations live in your own WordPress database, and you bring your own sending provider — so the licence is a flat annual fee no matter how big the list gets.

Starts at: $90/year for one site; $174/year for five
Free tier: A free version of the plugin
Marketing: Campaigns, sequences, automations, segmentation and forms, inside WordPress
Data region: Wherever your WordPress site is hosted

What it does well

Flat annual licence — unlimited contacts, no per-contact pricing at all.
Data stays in your own WordPress database.
Deep integration with WooCommerce, LearnDash, membership plugins and the rest of the ecosystem.
The genuine answer to 'ActiveCampaign alternative for WordPress'.

What to watch for

It doesn't send email. You still pay Amazon SES, Mailgun or similar underneath.
Sending at volume from WordPress cron is fragile; large lists need care.
Deliverability is entirely your problem.
If your site goes down, so does your marketing automation.

18Open source

Mautic

Best for: Owning your marketing automation stack outright

The largest open-source marketing automation project — campaigns, segmentation, landing pages, lead scoring — running on your own PHP and MySQL. Free as software, expensive in attention.

Starts at: Free to run; you pay for hosting and a sending provider
Free tier: Self-hosted — the software is free
Marketing: Full campaign builder, segmentation, landing pages, forms and lead scoring
Data region: Wherever you deploy it

What it does well

No per-contact pricing, ever. The list can be any size.
Feature coverage close to the commercial platforms, including lead scoring.
Your data stays on your infrastructure, which answers most privacy requirements.
Over 10,000 GitHub stars and years of production use.

What to watch for

PHP, MySQL and correctly configured cron — this is a system you administer.
Upgrades are known to be involved.
You bring your own sending provider and own the deliverability.
The interface feels its age next to the commercial tools.

19AGPL-3.0

listmonk

Best for: Newsletters at volume, on hardware you already pay for

A single Go binary and a Postgres database that will push millions of newsletters through whatever SMTP you point it at. Mature, fast, and list-first by design.

Starts at: Free to run; you pay your SMTP provider for the sending
Free tier: Self-hosted — the software is free
Marketing: Lists, subscribers, campaigns and templates
Data region: Wherever you deploy it

What it does well

Over 22,000 GitHub stars and years of production use.
One binary plus Postgres — no queue broker, no Redis.
Handles very large lists on modest hardware.
No per-contact cost at any size.

What to watch for

No automation builder. It sends campaigns to lists.
Bring your own SMTP and your own deliverability.
No CRM, no ecommerce data, no landing pages.
The admin UI is functional rather than beautiful.

FAQ

AWeber alternatives, asked and answered

What is the best AWeber alternative?

For similar money with a nicer product, MailerLite at $12/mo. For creators, Kit — same audience, better free tier. For the lowest price, EmailOctopus at $9/mo billed yearly. For deeper automation, ActiveCampaign.

If the three-automation limit on Lite is what's pushing you to $30/mo, note that unlimited flows are on the free plan here and on MailerLite's $12 tier.

Is there a free AWeber alternative?

Kit gives 10,000 subscribers free with one basic automation. EmailOctopus gives 2,500 subscribers and 10,000 monthly emails with their branding. Email Bump gives 5,000 contacts and 5,000 emails with unlimited flows and segments. Brevo gives 300 emails a day forever.

AWeber itself has no permanent free plan.

Does anything else give unlimited users at that price?

Very little. AWeber Plus at $30/mo is genuinely unusual — Mailchimp reserves unlimited seats for Premium at $350/mo, ActiveCampaign gives one user on its first two tiers, and HubSpot charges $45/mo per extra seat.

Email Bump gives unlimited seats on every plan including free, and MailerLite Power at $25/mo does the same. Those are the comparable options.

Try the one we make

No multiplier, no automation count

Sending is uncapped under fair use, flows are unlimited on every plan including free, and seats and domains have no cap either. 5,000 contacts and 5,000 emails free.

Start free Read the API docs

The best AWeber alternatives

Pick by the reason you're leaving

What actually goes wrong with AWeber

What AWeber costs, from their own pricing page

The plans

The fine print

All 19, on the things that decide it

Every option, and what it's bad at

AWeber alternatives, asked and answered

What is the best AWeber alternative?

Is there a free AWeber alternative?

Does anything else give unlimited users at that price?

No multiplier, no automation count

Keep reading