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Head to head

Email Bump vs Vero

Vero meters profiles, emails, push messages and events separately. We meter contacts and nothing else. Both are event-driven; the difference is how many numbers you have to watch.

Eight rows below, including the two where Vero wins.

8 rows Checked 2 August 2026
The short version

Which one you want, in three sentences

Pick Vero if you send push as well as email against the same user profiles, or if running messaging on top of your own data warehouse is the architecture you want.

Pick Email Bump if you only send email and would rather watch one meter than four, with a permanent free plan and a published price ladder.

Pick neither if you need a real object model, which is Customer.io, or account-level B2B targeting, which is Userlist.

Line by line

8 differences that matter

Vero's column comes from their published pricing and documentation on 2 August 2026.

 
Vero
Email Bump
What's metered
Profiles, emails, push messages and events — four separate allowances.
Contacts. Sending is uncapped under fair use.
Entry price
$54/mo for 5,000 profiles and 10,000 emails ($49 annually).
$19/mo at 10,000 contacts.
Free plan
None.
5,000 contacts and 5,000 emails a month, permanently.
Push messages
20,000 a month on Starter.
None.
Event tracking
160,000 tracked events a month on Starter.
Behavioural events with properties; no published event cap.
Data warehouse
Vero 2.0 can run on top of your own warehouse.
No warehouse integration — events come in over the API.
Transactional email
Part of the messaging platform.
Included — same plan, same key, SMTP on the same credential.
Pricing above entry
Custom on all four meters.
A published ladder: $29 at 25,000, $49 at 50,000, $99 at 100,000.
Against us

Two places Vero is the better choice

Push messages against the same profile. 20,000 push a month on the entry plan, driven by the same events as the email. We send email and receive email. For a mobile product that's a channel we can't cover.

Running on your own data warehouse. Vero 2.0 messaging on top of the warehouse means your models stay the source of truth rather than being copied into a marketing tool. That's a genuinely different architecture and we don't offer it.

FAQ

Email Bump vs Vero, asked and answered

Is Email Bump cheaper than Vero?

Considerably for email-only work — $19/mo at 10,000 contacts with uncapped sending, against $54/mo for 5,000 profiles and 10,000 emails.

If you're using the push allowance heavily, that's not like-for-like, since we'd leave you needing a push provider.

Do you support push notifications?

No. Email and inbound email only. Vero, Customer.io, Ortto and Braze all do push.

Is there an event limit?

No published event cap — track what you need and build segments on it. Vero's Starter plan includes 160,000 tracked events a month as one of its four meters.

Try it against your own list

Import a segment and compare

5,000 contacts and 5,000 emails free. Run one campaign through both and let the delivery and click numbers decide.

Start free Read the API docs

Keep reading

All Vero alternatives18 options, what each costs, and who each one is actually for.Every comparisonAll the platforms we've priced and compared, in one index.Email Bump pricingWhat contact-based pricing costs at every list size.