Head to head

Email Bump vs Substack

Substack takes a percentage of what you earn and gives you a network. We charge a flat monthly fee and give you automation. Those are different businesses that happen to both send email.

Eight rows below, including the three where Substack is clearly the better choice — for a writer starting out, it isn't close.

8 rows Checked 2 August 2026
The short version

Which one you want, in three sentences

Pick Substack if you're a writer starting out. Zero cost, zero setup, and a discovery network that will find you readers. Nothing here can grow a list the way that network does.

Pick Email Bump if the newsletter supports a product rather than being the product — you need onboarding sequences, behavioural segments, receipts and password resets, and a bill that doesn't scale with revenue.

Pick neither if you want publishing plus monetisation without the 10%, which is beehiiv, or if you sell courses and digital products, which is Kit.

Line by line

8 differences that matter

Substack's column comes from their published pricing and documentation on 2 August 2026.

 
Substack
Email Bump
Pricing model
10% of paid subscription revenue plus Stripe's fee. No monthly cost.
A flat monthly fee on contacts. No cut of anything you earn.
Cost at $10,000/mo in subscriptions
$1,000/month, plus card fees.
$19–$29/month, depending on list size.
Cost at $0 in revenue
Nothing, at any subscriber count.
Free to 5,000 contacts, then $19/mo.
Automation
None beyond a welcome email.
Flows with triggers, waits and branches on every plan.
Segmentation
Basic.
Live segments built on contact fields and behavioural events.
Discovery
A recommendation network and reader app that genuinely grow lists.
None.
Paid subscriptions
Built in, with billing handled for you.
None — you'd handle payments elsewhere.
Transactional email
None.
Included — same plan, same key, SMTP on the same credential.
Against us

Three places Substack is the better choice

Discovery. The recommendation network and the reader app put your writing in front of people who have never heard of you. No platform on this page has anything comparable, and for a newsletter that is still finding an audience it's worth more than any feature.

Zero cost while you're small. No monthly fee at any subscriber count. If you're not charging yet, Substack costs nothing and we cost $19/mo past 5,000 contacts.

Payments handled for you. Subscriptions, billing, dunning, the reader's account — all of it. We have none of that; you'd be wiring up Stripe yourself and syncing the result.

FAQ

Email Bump vs Substack, asked and answered

Is Email Bump cheaper than Substack?

Only once you're earning. Below about $400/month in subscription revenue Substack is cheaper, because it's free. Above that its 10% overtakes a flat fee quickly and never comes back.

If you publish for free, Substack costs nothing and we cost $19/mo past 5,000 contacts — so it wins there too.

Can I take paid subscriptions with Email Bump?

Not natively. There's no billing, paywall or reader checkout. You'd run payments through Stripe or similar and sync paying subscribers in as a segment.

If subscriptions are the business, beehiiv takes 0% and handles it for you — that's a better fit than either Substack or us.

Will I lose readers by leaving Substack?

You keep the list — it exports. What you lose is the recommendation network that was adding to it, and that's a real cost worth weighing rather than waving away.

Most people who move do it once the network's contribution is small relative to the 10% they're paying.

Try it against your own list

Import a segment and compare

5,000 contacts and 5,000 emails free. Run one campaign through both and let the delivery and click numbers decide.