Head to head

Email Bump vs Omnisend

Omnisend is built for ecommerce stores and adds SMS and web push. We're built for products that send lifecycle and transactional email, and we do neither of those channels.

Eight rows below, and the honest headline: if you run a store, Omnisend is probably the better fit.

8 rows Checked 2 August 2026
The short version

Which one you want, in three sentences

Pick Omnisend if you run an online store. The order data, the ecommerce automation library, the SMS and the web push are all things we don't have, and they're the whole point of the product.

Pick Email Bump if your triggers are product events rather than orders, or if you also send transactional email and would rather have it on the same plan and key.

Pick neither if you need deeper ecommerce reporting, which is Klaviyo, or the cheapest general-purpose tool, which is MailerLite.

Line by line

8 differences that matter

Omnisend's column comes from their published pricing and documentation on 2 August 2026.

 
Omnisend
Email Bump
Built for
Ecommerce stores — orders, products and store automation.
Products and SaaS — behavioural events, lifecycle flows, transactional email.
Send allowance
6,000 emails/mo on Standard; unlimited on Pro at $41.30/mo.
Uncapped under fair use on every paid plan.
Free plan
250 contacts, 500 emails a month, 500 web push.
5,000 contacts and 5,000 emails a month, unlimited seats.
Ecommerce data
Orders, products and store integrations at the core of the product.
None. Generic behavioural events you define and send us.
SMS and web push
Both, with SMS from $0.007 a message.
Neither.
Transactional email
Not the focus of the platform.
Included — same plan, same key, SMTP on the same credential.
Inbound email
Not part of the platform.
Included — receive, parse, download attachments and forward.
Data region
European Union — Omnisend is a Lithuanian company.
United States, on Amazon SES. No EU region.
Against us

Three places Omnisend is the better choice

It knows about orders. Abandoned cart, browse abandonment, post-purchase, back-in-stock — all built on real store data. Ours would be approximations built on generic events, and worse ones.

SMS and web push. Both included, against the same contact and the same segment. We send email and receive email. For a store running a multi-channel programme that's a real gap.

It's in the EU. A Lithuanian company handling EU data as standard, against our us-east-1. If residency matters, that's the whole conversation.

FAQ

Email Bump vs Omnisend, asked and answered

Is Email Bump cheaper than Omnisend?

At larger contact counts, yes — $29/mo covers 25,000 contacts here with uncapped sending, against Omnisend Pro's $41.30/mo at 2,500. At very small sizes Omnisend's $11.20 Standard tier is cheaper.

But if you need the ecommerce model, price isn't the deciding factor.

Can Email Bump do abandoned cart emails?

It can send them from an event you track, but it can't reason about the products in the cart or attribute the revenue back. For merchandising cart contents into the email, Omnisend or Klaviyo is the right tool.

Do you have SMS or web push?

No. Email and inbound email only. If either channel is part of your programme, we replace one part of Omnisend and you'd need something else for the rest.

Try it against your own list

Import a segment and compare

5,000 contacts and 5,000 emails free. Run one campaign through both and let the delivery and click numbers decide.