Email Bump vs Mailchimp
Mailchimp meters contacts and then caps sending at 10 to 15 times that number, rations seats until its $350/mo tier, and keeps billing you for people who unsubscribed. We meter contacts, and that's the whole model.
Twelve rows below, including the three where Mailchimp is clearly the better buy. Those come first — its integration catalogue alone settles some evaluations.
Which one you want, in three sentences
Pick Mailchimp if you need a specific native integration, if non-marketers need to build emails without training, or if you're also using its ads, commerce and landing pages. Breadth is what you're paying for and it's real.
Pick Email Bump if you keep hitting the send ceiling, if the seat limit rather than the list size put you on a higher tier, or if you'd rather stop paying for contacts who unsubscribed two years ago.
Pick neither if you run a store — Klaviyo's data model beats both — or if you need EU data residency, since we send from us-east-1 and Mailchimp is US-hosted too.
12 differences that matter
Mailchimp's column comes from their published pricing and documentation on 2 August 2026.
Three places Mailchimp is the better choice
The integration catalogue. Whatever your ops team bought last quarter, Mailchimp probably has a native connector for it. We have an API, webhooks and SMTP. If nobody on your team can spend an afternoon wiring something up, that gap decides it and no amount of pricing argument changes that.
Non-marketers can use it. Mailchimp's editor and template library are built so a founder or an office manager can send something presentable without being taught. That's a genuine product achievement and it's worth money.
It's more than email. Landing pages, ads, commerce, a light CRM. If you're using three of those, replacing Mailchimp with an email tool means buying three more subscriptions, and the cheaper line item isn't the cheaper stack.
Email Bump vs Mailchimp, asked and answered
Is Email Bump cheaper than Mailchimp?
Usually, and the gap widens with list age. Mailchimp bills for unsubscribed contacts until you archive them; we stop counting them automatically. Mailchimp caps sends at 10–15× your contacts; we don't cap sends. Mailchimp's unlimited seats start at $350/mo; ours are on the free plan.
Where Mailchimp wins on price is at the very bottom — $13/mo on Essentials at 500 contacts is cheaper than anything sensible, if 500 contacts and 5,000 sends is genuinely your shape.
Can I import my Mailchimp audience?
Yes — contacts, tags and custom fields import from a standard CSV export. Take the export that includes subscription status, so unsubscribed and cleaned addresses arrive as unsubscribed rather than as fresh contacts.
Automations don't transfer, here or anywhere. They get rebuilt.
Do you have landing pages and ads like Mailchimp?
No. No landing pages, no forms builder, no ad management, no commerce. Email, inbound email, contacts, segments and flows.
If you're using Mailchimp as a small marketing suite rather than an email tool, we replace part of it and you should price the rest before switching.
What happens to unsubscribed contacts?
They stop being billable the moment they unsubscribe, and so do hard-bounced addresses. You keep the record — you need it, so you never email them again — but you don't pay to store it.
This is the single biggest difference in what the two bills actually look like after a couple of years.
Import a segment and compare
5,000 contacts and 5,000 emails free. Run one campaign through both and let the delivery and click numbers decide.