Email Bump vs Loops
These two are more alike than anything else on this site — contact-priced, transactional included, aimed at SaaS teams. The differences are pricing transparency, inbound email, and how far along each product is.
Nine rows below, including the three where Loops wins. It's a good product and this page isn't going to pretend otherwise.
Which one you want, in three sentences
Pick Loops if you want the simplest possible setup and a product that's further along. It does less on purpose and does it cleanly, and for a lot of teams that's exactly right.
Pick Email Bump if you want the price published before you sign up, or if you need inbound email, campaign A/B testing, or an account an agent can run end to end.
Pick neither if your automation needs real branching depth, which is ActiveCampaign or Customer.io, or if you only send transactional, which is Resend or Postmark.
9 differences that matter
Loops's column comes from their published pricing and documentation on 2 August 2026.
Three places Loops is the better choice
It's a more finished product. Longer in market, more customers, more polish. If you want the safer of two similar bets, that's a legitimate reason to pick them and we'd rather say so than argue around it.
Simplicity as a feature. Loops does less deliberately, and the result is a product you understand in an afternoon. We have more surface area — inbound, SMTP, an MCP server, campaign A/B testing — and more surface area is not automatically better.
The design. It's a nicer-looking product than ours and the people who use it every day tend to say so. That matters more than feature lists over a year of daily use.
Email Bump vs Loops, asked and answered
Is Email Bump cheaper than Loops?
Hard to state precisely, because Loops prices through a slider rather than publishing a table. Ours is published: $19 at 10,000 contacts, $29 at 25,000, $49 at 50,000, $99 at 100,000.
Their free plan is 1,000 contacts and 4,000 sends; ours is 5,000 contacts and 5,000 emails.
Do both put branding on free-plan email?
Yes. Loops adds a 'Powered by Loops' footer and we add a 'Powered by Email Bump' badge to marketing footers. Neither adds it to transactional sends.
Both remove it on the first paid plan.
What does Email Bump have that Loops doesn't?
Inbound email, SMTP on the same key, campaign A/B testing with automatic winner selection, published pricing, and a CLI plus MCP server that let an agent run the account end to end — including creating it.
Loops is simpler and further along. Which of those matters more depends entirely on what you're building.
Import a segment and compare
5,000 contacts and 5,000 emails free. Run one campaign through both and let the delivery and click numbers decide.