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Comparison

The best Klaviyo alternatives

Klaviyo is the best ecommerce email platform there is, and almost nobody leaves because it stopped working. They leave because the bill grew faster than the list did, or because they turned out not to be an ecommerce store at all.

Fifteen alternatives below, with what each costs, what its free tier really gets you, and what it is bad at. We make one of them. It's marked — and if you run a Shopify store, we're honest that Klaviyo is probably still the right answer.

15 options Prices checked 2 August 2026 No affiliate links
The short answer

Pick by the reason you're leaving

Nobody replaces a platform in the abstract. Something specific stopped working. Start from that, not from a feature matrix.

Closest ecommerce replacementOmnisend

Same shape, materially cheaper at the sizes most stores actually run at.

Cheapest for a large listBrevo

Metered on sends rather than profiles, so a big dormant list costs almost nothing.

Best for product-led SaaSCustomer.io

If your triggers are product events rather than orders, this is the right data model.

Simplest and cheapestMailerLite

If it turns out you needed a newsletter tool, not a revenue platform.

Best when you're not actually a storeEmail Bump

Behavioural events, live segments and flows, without paying for an ecommerce data model. That's us.

Context

What actually goes wrong with Klaviyo

Almost every complaint about Klaviyo is a pricing complaint, and almost every pricing complaint traces back to how it counts you.

"Active profiles" is broader than "subscribers". You're billed on active profiles, and that count includes people who are in your account and reachable rather than only people who opted into marketing email. Stores that sync every customer record from Shopify — including one-time guests who never subscribed — end up paying for an audience much larger than the one they market to.

The curve is steep. Klaviyo prices on a slider that scales with profile count, and the standard experience is a bill that grows noticeably faster than revenue during a growth year. It's the single most common thread in every discussion of Klaviyo alternatives.

The free tier is a demo. 250 active profiles and 500 email sends a month. That's enough to see the interface and not enough to run anything, which is a defensible choice for a platform aimed at stores with revenue, but it means you can't evaluate it properly without committing.

It's overbuilt if you're not a store. The entire value is the ecommerce data model — orders, products, browsing, revenue attribution per flow. A B2B SaaS or a newsletter gets a sophisticated, expensive tool wrapped around a data model it will never populate, and pays for it.

SMS costs are on top. The free plan bundles a token amount of mobile messaging, and beyond that SMS is its own spend. Multi-channel programmes should price the messaging separately rather than assuming it's inside the platform fee.

The baseline

How Klaviyo's pricing is shaped

Everything below is compared against these numbers, read on 2 August 2026.

Metered on active profiles

The model

$0
250 active profilesFree — 500 email sends/mo, plus $5 of mobile messages
Slider
Scales with active profilesPaid — No static price table is published
Worth knowing

The fine print

  • Sending stops entirely once you exceed the free plan's 250 profiles or 500 monthly sends.
  • Paid pricing is rendered from a slider; third-party figures for the same profile count disagree, so we don't quote one.
  • SMS and push are billed separately from the email plan.
  • The ecommerce data model — orders, products, browsing, revenue per flow — is what you're paying for.
Side by side

All 15, on the things that decide it

ProviderStarts atFree tierWhat it coversLicenceData region
Email BumpHosted$19/mo at 10,000 contacts5,000 contacts and 5,000 emails a monthThe whole product — campaigns, live segments, multi-step flows and behavioural triggersProprietaryUnited States (Amazon SES, us-east-1)
OmnisendHostedStandard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500250 contacts, 500 emails a month and 500 web push notificationsEcommerce campaigns and automations, SMS and web pushProprietaryEuropean Union (Lithuania)
BrevoHostedPaid plans start at 5,000 emails a month; the price scales with send volume300 emails a day, forever, with contact storage into the tens of thousandsCampaigns, automation, plus SMS, WhatsApp, a CRM and landing pagesProprietaryEuropean Union (France)
MailerLiteHostedComfort from $12/mo; Power from $25/mo250 subscribers and 2,500 emails a month, 2 seats, 3 automationsCampaigns, automations, landing pages, forms and websitesProprietaryEuropean Union (Lithuania)
ActiveCampaignHostedPriced per tier and contact count; no static price table is publishedNone — a 14-day trialThe whole product, plus a sales CRM on the higher tiersProprietaryUnited States (Chicago-headquartered)
MailchimpHostedEssentials $13/mo at 500 contacts250 contacts and 500 sends a month, capped at 250 a day, 1 seatCampaigns, journeys, landing pages, forms, ads and a light CRMProprietaryUnited States
Kit (formerly ConvertKit)HostedCreator $33/mo at 1,000 subscribers ($390/year)Up to 10,000 subscribers with one basic visual automationBroadcasts, sequences, visual automations, landing pages, forms and digital product salesProprietaryUnited States
GetResponseHostedStarter $19/mo at 1,000 contacts ($15.58/mo billed annually)None — a 14-day trial with feature limitsCampaigns, automation, funnels, landing pages, webinars and coursesProprietaryEuropean Union (Poland)
Customer.ioHostedEssentials includes 5,000 profiles and 1 million emails a month; the price isn't published as a flat figureNone, but early-stage startups can get a full year freeEvent-driven campaigns and journeys across email, push, SMS and in-appProprietaryUnited States, with an EU data centre option
LoopsHostedPriced by subscribed contacts via a slider, not published as a fixed table1,000 contacts and 4,000 sends a month, with a Loops footer on your emailCampaigns and loops (their term for automations), plus transactionalProprietaryUnited States
EmailOctopusHostedPro from $9/mo billed yearly2,500 subscribers and 10,000 emails a month, with EmailOctopus brandingCampaigns, simple automations, landing pages and formsProprietaryUnited Kingdom
HubSpot Marketing HubHostedStarter $7/mo per seat with 1,000 marketing contactsFree Marketing Hub for up to 2 users, with basic email, forms and live chatCampaigns, omni-channel workflows, landing pages, ads and a full CRMProprietaryUnited States, with EU hosting available
FluentCRMSelf-hostable$90/year for one site; $174/year for fiveA free version of the pluginCampaigns, sequences, automations, segmentation and forms, inside WordPressCommercial plugin, with a free editionWherever your WordPress site is hosted
MauticSelf-hostableFree to run; you pay for hosting and a sending providerSelf-hosted — the software is freeFull campaign builder, segmentation, landing pages, forms and lead scoringOpen sourceWherever you deploy it
listmonkSelf-hostableFree to run; you pay your SMTP provider for the sendingSelf-hosted — the software is freeLists, subscribers, campaigns and templatesAGPL-3.0Wherever you deploy it

Read off each vendor's own pricing or documentation page on 2 August 2026. Where a vendor renders prices from a slider and publishes no static table, the cell says so instead of repeating a number from someone's affiliate post.

In detail

Every option, and what it's bad at

01Hosted service

Email Bump

Best for: Teams tired of send multipliers, seat limits and paid add-ons

Contact-priced marketing automation with the transactional API included rather than sold as an add-on. Sending isn't a multiple of your list size, seats aren't rationed, and unsubscribed contacts stop counting toward the bill.

Starts at
$19/mo at 10,000 contacts
Free tier
5,000 contacts and 5,000 emails a month
Marketing
The whole product — campaigns, live segments, multi-step flows and behavioural triggers
Data region
United States (Amazon SES, us-east-1)
What it does well
  • No send multiplier. Most of this list caps you at 10–15× your contact count; sending here is uncapped under fair use.
  • Unlimited team seats on every plan, including free — seats are the quiet upsell everywhere else.
  • Unlimited sending domains, also on every plan.
  • Unsubscribed and bounced contacts stop being billable, so the number you pay for is your real audience.
  • The transactional API, SMTP and inbound email are included, not add-ons.
  • A CLI, an MCP server and agent skills cover the same surface as the API, including creating the account itself.
What to watch for
  • No sales CRM — no pipelines, deals or lead scoring. If you're replacing ActiveCampaign's sales side, this isn't it.
  • No SMS or WhatsApp. Email and inbound email only.
  • No landing page or form builder.
  • US-only sending; no EU data region.
  • A much smaller integration catalogue than the incumbents' hundreds of connectors.
  • The free plan puts a 'Powered by Email Bump' badge on marketing footers.
02Hosted service

Omnisend

Best for: Small ecommerce stores that want Klaviyo's shape at a lower price

Ecommerce-focused automation with email, SMS and web push in one plan, priced well below Klaviyo at the sizes most stores actually operate at.

Starts at
Standard $11.20/mo for 500 contacts; Pro $41.30/mo for 2,500
Free tier
250 contacts, 500 emails a month and 500 web push notifications
Marketing
Ecommerce campaigns and automations, SMS and web push
Data region
European Union (Lithuania)
What it does well
  • Pro gives unlimited monthly emails at $41.30/mo.
  • Web push is unlimited from the Standard plan.
  • SMS from $0.007 with no separate platform fee.
  • Free migration and 24/7 support even on the entry plan.
What to watch for
  • Free is 250 contacts and 500 emails.
  • Standard's 6,000-email allowance is small if you send weekly.
  • Built for stores; a B2B SaaS will find the data model a poor fit.
  • Reporting is thinner than Klaviyo's.
03Hosted service

Brevo

Best for: Large lists you email infrequently, and teams that want EU-based billing

Formerly Sendinblue. The structural difference from almost everything else here is that Brevo meters emails sent rather than contacts stored — so a big dormant list costs nothing to keep.

Starts at
Paid plans start at 5,000 emails a month; the price scales with send volume
Free tier
300 emails a day, forever, with contact storage into the tens of thousands
Marketing
Campaigns, automation, plus SMS, WhatsApp, a CRM and landing pages
Data region
European Union (France)
What it does well
  • Priced on emails sent, not contacts stored — the cheapest way to hold a large, rarely-mailed list.
  • French company with EU data handling, which settles a lot of procurement reviews.
  • SMS, WhatsApp, CRM and landing pages included in the platform rather than bolted on.
  • The free plan is genuinely usable for a small list.
What to watch for
  • The free plan's 300-a-day ceiling is a hard daily wall, not a monthly allowance.
  • Breadth over depth — the automation builder is less capable than ActiveCampaign's.
  • Deliverability on shared infrastructure gets mixed reports; warm up carefully.
  • The interface carries the scars of a product that has absorbed a lot of modules.
04Hosted service

MailerLite

Best for: Small teams who want a clean builder and a cheap entry price

The most consistently recommended ActiveCampaign alternative for people who found ActiveCampaign too much. Well-designed, inexpensive, and the Power plan drops the send multiplier entirely.

Starts at
Comfort from $12/mo; Power from $25/mo
Free tier
250 subscribers and 2,500 emails a month, 2 seats, 3 automations
Marketing
Campaigns, automations, landing pages, forms and websites
Data region
European Union (Lithuania)
What it does well
  • Power removes the send cap entirely — unlimited monthly emails and unlimited seats.
  • $12/mo entry is among the cheapest real plans in this category.
  • The editor and templates are genuinely pleasant to use.
  • 24/7 support even on the cheaper paid tier.
What to watch for
  • Free is 250 subscribers and 3 active automations — small.
  • Comfort caps you at 50 active automations and a 10× send multiple.
  • Automation logic is shallower than ActiveCampaign's; complex branching gets awkward.
  • No sales CRM.
05Hosted service

ActiveCampaign

Best for: Teams that need marketing and sales automation in one system

The deepest automation builder in the mid-market, with a CRM alongside it. Four tiers, priced on contacts, with sending capped at a multiple of your list and most of the interesting parts sold as add-ons.

Starts at
Priced per tier and contact count; no static price table is published
Free tier
None — a 14-day trial
Marketing
The whole product, plus a sales CRM on the higher tiers
Data region
United States (Chicago-headquartered)
What it does well
  • Automation depth that most of this list doesn't match.
  • Marketing and sales in one system, with custom objects on Enterprise.
  • Over 1,000 integrations.
  • Free migration and onboarding, and no setup fees.
What to watch for
  • Sending is capped at a multiple of your contacts: 10× on Starter and Plus, 12× on Pro, 15× on Enterprise.
  • Seats are rationed — 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise.
  • Starter limits automations to 5 actions each.
  • CRM, transactional email and SMS are paid add-ons on top of the plan.
  • No free plan, and the price scales with contacts whether or not you email them.
06Hosted service

Mailchimp

Best for: Teams who need the name procurement already recognises

The default answer for a decade, now part of Intuit. Enormous integration catalogue, and a pricing model built around send multipliers and seat counts that gets expensive at the top.

Starts at
Essentials $13/mo at 500 contacts
Free tier
250 contacts and 500 sends a month, capped at 250 a day, 1 seat
Marketing
Campaigns, journeys, landing pages, forms, ads and a light CRM
Data region
United States
What it does well
  • The largest integration catalogue in the category.
  • Template and content tooling that non-marketers can use without training.
  • Predictive segmentation and reporting on Standard and above.
  • Every agency and freelancer already knows it.
What to watch for
  • Free is 250 contacts and 500 sends — a demo, not a plan.
  • Send multipliers apply: 10× on Essentials, 12× on Standard, 15× on Premium.
  • Seats are rationed at 1 / 3 / 5 until Premium, which is $350/mo at 500 contacts.
  • You pay for unsubscribed contacts unless you archive them yourself.
07Hosted service

Kit (formerly ConvertKit)

Best for: Creators, newsletters and anyone selling their own digital products

Built for individual creators rather than marketing departments, and it shows in the best way: unlimited sending, a free tier that goes to 10,000 subscribers, and commerce built in.

Starts at
Creator $33/mo at 1,000 subscribers ($390/year)
Free tier
Up to 10,000 subscribers with one basic visual automation
Marketing
Broadcasts, sequences, visual automations, landing pages, forms and digital product sales
Data region
United States
What it does well
  • The most generous free tier here by subscriber count — 10,000, not 250.
  • Unlimited email broadcasts on every paid plan; no send multiplier.
  • Sells digital products and subscriptions natively.
  • Pro includes unlimited users, which most competitors reserve for their top tier.
What to watch for
  • The free tier allows one basic automation — the sequences are the paid product.
  • Creator is $33/mo at 1,000 subscribers, well above MailerLite or Mailchimp at that size.
  • Commerce takes a transaction fee on product sales.
  • Built around a creator's mental model; a B2B lifecycle team may find it thin.
08Hosted service

GetResponse

Best for: Course creators and anyone who needs webinars in the same tool

An all-in-one that includes things nobody else bundles — webinars, course hosting, a website builder — with unlimited sending on every plan.

Starts at
Starter $19/mo at 1,000 contacts ($15.58/mo billed annually)
Free tier
None — a 14-day trial with feature limits
Marketing
Campaigns, automation, funnels, landing pages, webinars and courses
Data region
European Union (Poland)
What it does well
  • Unlimited monthly email sends on every plan, including the $19 entry tier.
  • Webinars, courses and a website builder in the same subscription.
  • Polish company, so EU data handling comes as standard.
  • Abandoned-cart recovery and sales funnels on Marketer.
What to watch for
  • Starter allows exactly 1 automation workflow — the automation is really on Marketer at $59/mo.
  • No free plan.
  • Users are capped at 3 on Starter and 5 on Marketer and Creator.
  • Breadth means some modules feel less finished than the email core.
09Hosted service

Customer.io

Best for: Product teams sending lifecycle email off real product events

The technical end of this list. You pipe in events and objects, and build messaging on top of your actual data model rather than a list. Powerful, and priced for companies that already know they need it.

Starts at
Essentials includes 5,000 profiles and 1 million emails a month; the price isn't published as a flat figure
Free tier
None, but early-stage startups can get a full year free
Marketing
Event-driven campaigns and journeys across email, push, SMS and in-app
Data region
United States, with an EU data centre option
What it does well
  • 1 million emails a month included on the entry plan — sending is not the constraint.
  • Data model built on events and objects, not lists and tags.
  • Extra profiles are $0.009 each, so growth is predictable.
  • The startup programme gives qualifying companies a year at no cost.
What to watch for
  • You need engineers. This is not a tool a marketer sets up alone.
  • Pricing above Essentials is a sales conversation.
  • No landing pages, forms or CRM — it assumes those live elsewhere.
  • Overbuilt for a straightforward newsletter.
10Hosted service

Loops

Best for: SaaS teams who want lifecycle email without assembling it

Contact-priced, opinionated, and quick to set up, with transactional sending folded in at no extra charge. Less configurable than ActiveCampaign by design.

Starts at
Priced by subscribed contacts via a slider, not published as a fixed table
Free tier
1,000 contacts and 4,000 sends a month, with a Loops footer on your email
Marketing
Campaigns and loops (their term for automations), plus transactional
Data region
United States
What it does well
  • Transactional sending included rather than billed as a second product.
  • Genuinely fast to set up — hours, not a fortnight.
  • The free plan runs a small product.
  • Clean, modern interface with no legacy modules.
What to watch for
  • Free adds Loops branding and caps you at 10 emails/second.
  • Paid pricing sits behind a slider, so budgeting means signing up.
  • Automation is deliberately simpler than ActiveCampaign's.
  • No CRM, SMS or landing pages.
11Hosted service

EmailOctopus

Best for: The cheapest way to email a list of a few thousand people

Deliberately minimal and priced accordingly. No CRM, no funnels, no ecommerce data model — a list, a campaign, a simple automation, and a bill that stays small.

Starts at
Pro from $9/mo billed yearly
Free tier
2,500 subscribers and 10,000 emails a month, with EmailOctopus branding
Marketing
Campaigns, simple automations, landing pages and forms
Data region
United Kingdom
What it does well
  • 2,500 free subscribers and 10,000 free emails a month — ten times most free tiers.
  • Pro adds unlimited users, which is rare at $9/mo.
  • Reports kept forever on Pro, against 30 days on free.
  • Nothing to learn. It does one thing.
What to watch for
  • Free puts EmailOctopus branding on your email and limits you to 1 landing page and 1 form.
  • Automation is basic — no branching journeys.
  • No CRM, no SMS, no ecommerce data.
  • Not the tool you grow into.
12Hosted service

HubSpot Marketing Hub

Best for: Companies buying a CRM and getting marketing with it

Not really an email tool — a CRM platform with marketing attached. The free tier is real and useful; the jump to the tier with the automation people actually want is one of the steepest in software.

Starts at
Starter $7/mo per seat with 1,000 marketing contacts
Free tier
Free Marketing Hub for up to 2 users, with basic email, forms and live chat
Marketing
Campaigns, omni-channel workflows, landing pages, ads and a full CRM
Data region
United States, with EU hosting available
What it does well
  • The free CRM is genuinely free and genuinely useful.
  • Starter at $7/mo per seat is the cheapest entry on this page.
  • One system for marketing, sales, service and content.
  • The reporting and attribution an executive team will ask for.
What to watch for
  • Professional is $800/mo with a $3,000 mandatory onboarding fee. Enterprise is $3,600/mo plus $7,000 onboarding.
  • Unlimited workflows — the actual automation — start at Professional.
  • Additional core seats are $45/mo each.
  • Marketing contacts are billed separately from CRM contacts, which surprises people.
13Commercial plugin, with a free edition

FluentCRM

Best for: WordPress sites that want the CRM inside WordPress

A WordPress plugin rather than a SaaS. Contacts, sequences and automations live in your own WordPress database, and you bring your own sending provider — so the licence is a flat annual fee no matter how big the list gets.

Starts at
$90/year for one site; $174/year for five
Free tier
A free version of the plugin
Marketing
Campaigns, sequences, automations, segmentation and forms, inside WordPress
Data region
Wherever your WordPress site is hosted
What it does well
  • Flat annual licence — unlimited contacts, no per-contact pricing at all.
  • Data stays in your own WordPress database.
  • Deep integration with WooCommerce, LearnDash, membership plugins and the rest of the ecosystem.
  • The genuine answer to 'ActiveCampaign alternative for WordPress'.
What to watch for
  • It doesn't send email. You still pay Amazon SES, Mailgun or similar underneath.
  • Sending at volume from WordPress cron is fragile; large lists need care.
  • Deliverability is entirely your problem.
  • If your site goes down, so does your marketing automation.
14Open source

Mautic

Best for: Owning your marketing automation stack outright

The largest open-source marketing automation project — campaigns, segmentation, landing pages, lead scoring — running on your own PHP and MySQL. Free as software, expensive in attention.

Starts at
Free to run; you pay for hosting and a sending provider
Free tier
Self-hosted — the software is free
Marketing
Full campaign builder, segmentation, landing pages, forms and lead scoring
Data region
Wherever you deploy it
What it does well
  • No per-contact pricing, ever. The list can be any size.
  • Feature coverage close to the commercial platforms, including lead scoring.
  • Your data stays on your infrastructure, which answers most privacy requirements.
  • Over 10,000 GitHub stars and years of production use.
What to watch for
  • PHP, MySQL and correctly configured cron — this is a system you administer.
  • Upgrades are known to be involved.
  • You bring your own sending provider and own the deliverability.
  • The interface feels its age next to the commercial tools.
15AGPL-3.0

listmonk

Best for: Newsletters at volume, on hardware you already pay for

A single Go binary and a Postgres database that will push millions of newsletters through whatever SMTP you point it at. Mature, fast, and list-first by design.

Starts at
Free to run; you pay your SMTP provider for the sending
Free tier
Self-hosted — the software is free
Marketing
Lists, subscribers, campaigns and templates
Data region
Wherever you deploy it
What it does well
  • Over 22,000 GitHub stars and years of production use.
  • One binary plus Postgres — no queue broker, no Redis.
  • Handles very large lists on modest hardware.
  • No per-contact cost at any size.
What to watch for
  • No automation builder. It sends campaigns to lists.
  • Bring your own SMTP and your own deliverability.
  • No CRM, no ecommerce data, no landing pages.
  • The admin UI is functional rather than beautiful.
Before you switch

Be honest about whether you're a store

Klaviyo earns its price when your segments are built from purchase behaviour and your reports answer "how much revenue did this flow make". If you're running an abandoned-cart sequence, a post-purchase series and a win-back flow off real order data, nothing on this page replaces it cleanly — Omnisend comes closest and is cheaper, and everything else is a step down in what the data model knows.

If, on the other hand, your Klaviyo account is really a newsletter and a welcome sequence attached to a store you happen to own, you're paying for an engine you never start. That's the case where a cheaper platform is not a compromise — it's the correct tool.

The test is simple: open your flow reports and count how many of your automations branch on order or product data. If the answer is none, the ecommerce data model isn't earning its keep.

FAQ

Klaviyo alternatives, asked and answered

What is the best Klaviyo alternative?

For an ecommerce store, Omnisend — same shape, email plus SMS plus web push, materially cheaper at the sizes most stores run at. For a large list you email rarely, Brevo, which meters sends rather than profiles. For product-led SaaS whose triggers are events rather than orders, Customer.io.

If you're not really running store-data automation at all, MailerLite, Kit or Email Bump will all do the job for a fraction of the money.

Why is Klaviyo so expensive?

Because of what it counts. Billing is on active profiles, which is a broader set than people who opted into marketing — stores syncing every customer record from their platform end up paying for guests and one-time buyers who never subscribed.

Then the curve is steep as that number grows. Audit which profiles are actually marketable before comparing quotes; plenty of stores find a third of the count isn't a marketing audience at all.

Is there a free Klaviyo alternative?

Klaviyo's own free tier is 250 profiles and 500 sends a month. Omnisend matches the 250 but adds web push. EmailOctopus gives 2,500 subscribers and 10,000 monthly emails, Kit gives 10,000 subscribers, and Email Bump gives 5,000 contacts and 5,000 emails with flows and segments included.

None of them will give you Klaviyo's revenue attribution for free, because none of them have it.

Can I replace Klaviyo if I run a Shopify store?

Omnisend is the realistic like-for-like — built for stores, cheaper, with SMS and web push in the plan. Beyond that you're accepting a weaker ecommerce data model in exchange for a smaller bill.

We'd rather say it plainly: if your flows branch on order and product data and your reporting is revenue-per-flow, Email Bump is not a replacement for Klaviyo. We track behavioural events and build live segments from them, which covers a lot of lifecycle email, but it isn't a store data model.

If you're not a store

Behavioural email without the ecommerce tax

Track your own product events, build live segments from them, and run multi-step flows — priced on contacts, with sending uncapped under fair use. 5,000 contacts and 5,000 emails free.

Start free Read the API docs

Keep reading

Email Bump vs KlaviyoThe head-to-head, including where Klaviyo is the better buy.Every comparisonAll the platforms we've priced and compared, in one index.Email Bump pricingWhat contact-based pricing costs at every list size.