# Email editor

Write personal-looking messages or build fully designed emails.

## Choose a style

The same editor supports two useful outcomes. Start with a plain, native-style message when the email should feel personal, or use designed sections, images, columns, and buttons when the campaign needs stronger visual structure.

- **Plain and native-style** — Best for direct updates, founder notes, and simple product communication.
- **Styled and designed** — Best for launches, newsletters, promotions, and visual storytelling.

## Personalize content

Insert contact and team values with Liquid variables. Missing values render as blank, so preview the fallback experience before sending.

```
Hi {{ contact.first_name }},

Here is the latest update from {{ team.name }}.
```

## Preview and test

1. **Preview the email** — Check desktop and mobile widths and review both HTML and plain-text output.
2. **Use sample contact data** — Confirm personalization, conditional content, and links with realistic values.
3. **Send a test** — Open the message in the inboxes your customers use before scheduling the full audience.