# Deliverability

Set up healthy sending practices and protect inbox placement.

## Start with the foundation

- Verify a sending domain and publish every authentication record.
- Use a recognizable From name and a monitored reply address.
- Send relevant content only to people who expect it.
- Make unsubscribing clear and honor the request immediately.

## Warm up sending

New domains and large volume changes should ramp gradually. Begin with recently engaged contacts, keep volume predictable, and expand only while bounce and complaint rates remain healthy.

## Protect list health

Do not purchase lists. Remove invalid addresses, watch repeated soft bounces, and avoid continuing to send to people who never engage. Email Bump automatically suppresses permanent bounces and complaints.

> ⚠️ **Quality beats volume** — A smaller audience of people who asked for your email will outperform a larger unverified list and build a healthier sender reputation.

## Get help

Moving providers, warming a domain, or diagnosing inbox placement can be difficult. Email [support@emailbump.com](mailto:support@emailbump.com) for migration and deliverability guidance.