# Analytics and activity

Understand delivery, opens, clicks, and customer activity.

## Email lifecycle

Email Bump records send, delivery, open, click, bounce, complaint, and unsubscribe activity. Campaign, flow, and transactional views group the same underlying events around the work you are measuring.

## Activity feed

Activity is the live event-level view across your team. Filter it when you need to investigate a recipient, compare message streams, or confirm that a provider event was received.

## Open accuracy

Privacy features, image proxies, and security scanners can load a tracking pixel without a person reading the email. Email Bump flags likely automated opens and reports human opens separately. Clicks and click-to-open rate are generally stronger engagement signals.

## Use the metrics

| Metric | Description |
| --- | --- |
| **Delivered** | Messages accepted by the recipient provider |
| **Human open rate** | Likely human opens divided by delivered |
| **Click rate** | Unique clickers divided by delivered |
| **Click-to-open** | Unique clickers divided by human openers |